Digital Creative Manager
Posted on: 14 Mar 2025
Winston-Salem, NC
Job Description
Overview:
HanesBrands (NYSE: HBI) makes everyday apparel that is known and loved by consumers around the world for comfort, quality and value. Among the company’s iconic brands are Hanes, the leading basic apparel brand in the United States; Bonds, which is setting new standards for design and sustainability; Maidenform, America’s number one shapewear brand; and Bali, America’s number one bra brand. HBI employs 48,000 associates in 29 countries and has built a strong reputation for workplace quality and ethical business practices. The company, a longtime leader in sustainability, has set aggressive 2030 goals to improve the lives of people, protect the planet and produce sustainable products.
We are in search of a strong creative thinker with a strategic mindset and passion for storytelling to guide and influence the HanesBrands family of brands content development, including emails, brand owned sites, Amazon brand pages, A+ pages, and retailer websites. This individual is responsible for creating, curating, and managing SEO-friendly content that drives engagement, builds brand awareness, supports our business objectives, and elevates the creative expression. They must think in the full 360 funnel: paid digital, email, site, print, and in-store needs. Our ideal candidate must be a strategically minded problem solver, executional thinker with an ability to work in a fast-paced, highly collaborative environment. They should be organized and detail-oriented, exhibiting outstanding creative judgement while dreaming big and pushing boundaries.
Responsibilities
Oversee creative content team: Manage and inspire a team of designers and copywriters to produce brand-right, high-quality, innovative content.
Prioritize your team’s professional & creative development
Ensure brand consistency: All creative work should align with brand identity, tone, and strategic goals across all platforms and media.
Understanding of brand storytelling best practices in current customer-facing channels
Guide the current team of creatives to understand and elevate digital marketing assets
Translate data-driven insights into clear and actionable content
Partner with cross-functional associates to ensure strategic needs are met
Lead a team of direct reports to successfully deliver on assignments and commitments
Challenge creative team to think differently and push them to try new ideas
Stay abreast of competitive brands, both in and out of the comfort & intimates industries
Push new ideas to combine promotional cadence with product storytelling
Closely collaborate across the organization to ensure your team has everything they need to move forward with each project and plan
Minimum Education/ Experience
Bachelor's degree with 5+ years relevant work experience OR Master's + 3+ relevant work experience; 4+ years of equivalent work experience can be substituted for Bachelor's degree.
Preferred Education/ Experience
Spanish/English bilingual
Specific Skills or Experience Required
Bachelor’s degree in graphic design or related field
5+ years of experience in creative roles with at least 1-2 managing a team
Proficiency in Adobe Creative Suite, Figma, and other design tools
Strong portfolio showcasing digital design best practices, video content, and customer friendly site experiences
PREFERRED EXPERIENCE: Google Suite, Microsoft Office Suite, Digital Asset Management software
Job Specific Competencies
Creative Thinking & Problem Solving
Time & Project Management
Leading meetings with acuity and swiftness
Strong interpersonal and relationship-building skills
Excellent written & verbal skills
Detail-oriented: accuracy and alignment with brand standards
Decision-making skills and ability to stand behind those decisions
Adaptability: ability to quickly learn new software systems & skills
Core Competencies
Data Fluency
Written/verbal communication and listening
Strong interpersonal and relationship skills
Teamwork and collaboration
Results orientation
Adaptability
Hanesbrands Inc.
Winston-Salem, NC
HanesBrands is a socially responsible manufacturer and marketer of leading everyday basic apparel under some of the world's strongest apparel brands in the Americas, Europe and Asia, as well as in Australia and South Africa. Our iconic innerwear and activewear apparel brands found in the United States and elsewhere include Hanes, Champion, Playtex, Bali, Maidenform, JMS/Just My Size, Wonderbra and Gear for Sports. Outside the United States, we also have dominant national and regional brands, including DIM, Nur Die/Nur Der, Lovable, Abanderado, Shock Absorber, Zorba, Sol y Oro, Rinbros, Track N Field and Ritmo.
We are the world’s largest marketer of basic apparel. We sell bras, panties, shapewear, sheer hosiery, men's underwear, children's underwear, socks, T-shirts, sweatshirts, fleece and other activewear. In the United States, we sell more units of intimate apparel, male underwear, socks, shapewear, hosiery and T-shirts than any other company.
Founded in 1901, Hanes has a long history of innovation, product excellence, and brand recognition. In fact, nearly 90 percent of U.S. households have our company's products in them. We revolutionized Tagless T-shirts and underwear, we invented the sports bra and the stretch-cup T-shirt bra, we were the first to advertise a bra on national television (Playtex), and we are innovating with ComfortBlend and temperature-control X-Temp fabrics and seamless Smart Sizes bras.
Our Sell More, Spend Less and Make Acquisitions strategies are driving growth and creating value for our shareholders, consumers, retailers, employees and communities. Hanes has made more than a half dozen acquisitions, including Maidenform Brands, Gear for Sports and Knights Apparel in the United States and DBApparel in Europe.
Based in Winston-Salem, N.C., Hanes is a member of the S&P 500 and is ranked No. 490 on the Fortune 500 list. The company has approximately 65,300 employees in more than 40 countries.
Unlike most apparel companies, Hanes primarily operates its own manufacturing facilities. More than 90 percent of the apparel units that we sell worldwide and in the United States are manufactured in our own plants or those of dedicated contractors.
We take great pride in our strong reputation for ethical business practices and the success of our Hanes for Good corporate responsibility program for workplace practices and community and environmental improvement. The company is the only apparel producer to ever be honored by the Great Place to Work Institute for its workplace practices in Central America and the Caribbean. In the United States, the company has earned the Forbes magazine Best Place to Work honor. Hanes has won U.S. Environmental Protection Agency Energy Star sustained excellence recognition for seven consecutive years. Hanes has significant goals for reducing energy use, carbon emissions and water use and publicly reports its progress each year.
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IndustryManufacturing
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No. of Employees67,200+
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Website
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Jobs Posted470
