Job Description

You’re not the person who will settle for just any role. Neither are we. Because we’re out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference. Here, you’ll bring your professional expertise, talent, and drive to building and managing our portfolio of iconic, ground-breaking brands. In this role, you’ll help us deliver better care for billions of people around the world. It starts with YOU. 

Do you have a passion for uncovering the mystery behind the consumer psyche? Are you always on the lookout for innovative ways to understand and influence human behavior? Do you love leading and inspiring a team of dedicated consumer insights professionals that collaborate across functions to optimize innovation and guide the future? Then we want you to join our Consumer Insights & Analytics team and help define the future of our innovation. 

With your deep expertise in quantitative and qualitative research, behavior science and design thinking, you'll take the lead in uncovering 360-degree human understanding to inspire growth-minded decisions and foster a data-driven culture. You'll be the driving force behind applying meaningful, best-in-class consumer insights to create breakthrough innovative products and experiences that will make a difference in consumers’ lives.

As an exceptional communicator, you will build strong relationships with stakeholders across all levels of the organization and will be vital player in a team of brand strategists, engineers, and designers.  You will build the talent of others by developing and sharing best practices with your direct reports, the Insights & Analytics community, and broader organization. As a creative and critical thinker with a passion for innovation, you will always be looking for new ways to push the boundaries of what's possible. 

In this role, you will:

Leading the Family Care Front End Innovation (FEI) consumer insights team to ensure the team's category-level I&A agendas reflect the most important consumer questions for the business in support of the brand's top tier growth goals. These may include understanding brand performance, portfolio growth strategy, exploring potential new categories and test and learn opportunities.  Additionally, this role will have KCNA-level responsibility for providing strategic leadership in development and execution of FEI capabilities to drive continuous improvement in how we develop and evaluate early innovation.

Bring best-in-class capability building vision to lead the innovation insights ecosystem and create the future state roadmap.

Train and drive best practices in the consistent application of innovation research and processes across the KCNA organization.

Lead individually or with team on critical projects or processes that disproportionately impact the business unit's growth goals and/or ability to create competitive advantage. Provide hands on guidance and oversight to team on critical projects and analyses.

Relentlessly drive toward a 360-degree understanding of our consumers across the consumer journey; provoking continuous improvement and motivating adoption of tools to further this effort.

Serve as subject matter expert for team to design and explain consumer insights techniques and results when necessary.  Lead supplier conversation in complex situations.

Lead resourceful and fiscally responsible mindset by ensuring previous custom research, analytics, syndicated and other internal resources are incorporated into learning plans and analyses. Champion knowledge management system across the organization.

Manage a team of Consumer Insights professionals to consistently deliver high quality results;  Ensure consumer insights initiatives are designed effectively and to I&A standards; Within I&A leadership team, lead strong I&A community efforts.

Recruit, interview and hire team as openings become available. Provide day-to-day coaching and guidance to develop individuals that align to business and individual needs.  Simplify complex decisions for direct reports and team and demonstrate strong rationale.  Ensure timely performance discussions and individual development plans. Build and execute I&A training plans to upskill the total Kimberly-Clark North America (KCNA) I&A organization in critical areas. Enable career pathing in line with development opportunities.

Maximize the business unit's and brands' learning plan investment by ensuring that learning agendas align to strategic areas for the business and drive towards value creation.

Provide oversight, expertise, and guidance to suppliers in designing complex consumer insights initiatives, creating questionnaires and discussion guides, interpreting data, writing reports, and communicating actionable recommendations.  Build strong partnerships with strategic vendors.

Provide thought leadership and feedback in development on specific projects within the I&A agenda of standards and capabilities.  Create environment of partnership with I&A capabilities team and encourage strong participation in pilot programs. Share best practices with broader KCNA I&A team.

Lead assessments of market landscape including consumer trends, market performance and consumer risks & opportunities; Collaborate with cross-functional partners to develop principles based on consumer insights to underpin strategic business plan.

Up to 10% travel may be required.

About Us

Huggies®. Kleenex®. Cottonelle®. Scott®. Kotex®. Poise®. Depend®. Kimberly-Clark Professional®. You already know our legendary brands—and so does the rest of the world. In fact, million of people use Kimberly-Clark products every day. We know these amazing Kimberly-Clark products wouldn’t exist without talented professionals, like you.

At Kimberly-Clark, you’ll be part of the best team committed to driving innovation, growth and impact. We’re founded on more than 150 years of market leadership, and we’re always looking for new and better ways to perform – so there’s your open door of opportunity. It’s all here for you at Kimberly-Clark.

Led by Purpose. Driven by You.

About You

You perform at the highest level possible, and you appreciate a performance culture fueled by authentic caring.  You want to be part of a company actively dedicated to sustainability, inclusion, wellbeing, and career development.

You love what you do, especially when the work you do makes a difference. At Kimberly-Clark, we’re constantly exploring new ideas on how, when, and where we can best achieve results. When you join our team, you’ll experience Flex That Works: flexible (hybrid) work arrangements that empower you to have purposeful time in the office and partner with your leader to make flexibility work for both you and the business.

In one of our professional roles, you’ll focus on winning with consumers and the market, while putting safety, mutual respect, and human dignity at the center. To succeed in this role, you will need the following qualifications:

Bachelor's degree and 10+ years of experience in consumer insights including quantitative and qualitative research. MBA preferred.

Experience leading teams within a consumer insights and analytics function directly or cross-functionally. Direct experience in a front-end innovation consumer insights function.

Direct experience in consumer research at a consumer-packaged goods (CPG), retailer, or supplier. This includes experience leading, designing, executing, and reporting primary market research.  You should have deep understanding of integrating consumer insights fundamentals including primary & secondary consumer research, syndicated research, positioning & communication development, and strategic business analysis into business, innovation, and marketing strategies. This includes segmentation, need states, concept and product development/validation, test and learn approaches, design/packaging testing, creative optimization and more.

Innovative problem-solver who leverages consumer analytics to support strategic decision-making and challenge the status quo.

Experienced in leading teams that develop strong partnerships with stakeholders and encourage professional growth. Committed to creating a fun and rewarding work environment.

Demonstrated success in driving business results through objective and fact-based analysis, understanding market dynamics, and translating consumer analytics into actionable strategies.