Job Description

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 114,000 colleagues serve people in more than 160 countries.

THE OPPORTUNITY

This Head of Product Marketing Enterprise Software (Informatics) position works out of our Lake Forest, IL location as part of the Diagnostics division. We’re empowering smarter medical and economic decision making to help transform the way people manage their health at all stages of life. Every day, more than 10 million tests are run on Abbott’s diagnostics instruments, providing lab results for millions of people. Our Point of Care diagnostic portfolio spans key health and therapeutic areas, including infectious disease, cardiometabolic, informatics and toxicology. Our diagnostic solutions are used in hospitals, laboratories and clinics around the globe. The crucial information derived from our tests, instruments and informatics systems are often the first step in patient care decision making for hundreds of health conditions from heart attacks to blood disorders to infectious diseases and cancers. Our rapid diagnostics solutions are helping address some of the world’s greatest healthcare challenges.

We are looking for an exceptional product marketing leader, versed in enterprise class software, to help us promote highly scalable cloud solutions that are significantly impacting how point of care diagnostics can improve patient lives and how data and insights can improve healthcare operations.

You will join our growing Marketing team and play an important role in defining and communicating Abbott’s Informatics value proposition and differentiators across our suite of global products. This is a hands-on role working across several cross-functional teams. You’ll partner closely with Commercial and Engineering to effectively communicate and deliver high value products to market in order to generate revenue across our platforms. This role will report to the GM of Informatics.

WHAT YOU'LL WORK ON

STRATEGIC GO-TO-MARKET SOFTWARE DEVELOPMENT: Partner with the Commercial and Engineering teams on specific development roadmaps and translate the technical details and features into benefits. Develop comprehensive GTM plans that support the product development timeframes. For new products and features, develop the go-to-market strategy and orchestrate the cross-functional execution plan to achieve business goals.

PRODUCT POSITIONING AND MESSAGING: Perform value proposition analysis, gain internal & external alignment with key stakeholders, and then work to bring that messaging, including data & proof points, to life across all creative and respective customer segments. Continue to test and optimize messaging. Identify engaging and informative content we need to build on our products including whitepapers, case studies & product collateral

VOICE OF THE CUSTOMER: Be the expert on our target audience(s). Understand who they are, what they need, what competitive solutions they have available to them, how we fit in, and how to effectively communicate our value propositions directly to them.

CONSUMER INSIGHTS: Help to uncover new research needs to better understand our consumers. This includes qualitative and quantitative testing, as well as conducting ongoing A/B tests on product positioning and messaging.

PERFORMANCE MANAGEMENT: Be an expert on our product lines performance and map GTM program success. Leverage those learnings to identify new opportunities for product development.

TEAM DEVELOPMENT: Build and scale the product marketing team with best practices to increase impact and stay-ahead of business needs.
 

Develop/own clear and compelling positioning and messaging for our media and access products / solutions that resonate with the respective customer segments
Collaborate with cross-functional teams to ensure alignment between product features and customer needs
Coordinate and execute product launches - specs, training, objection handling
Content: engaging and informative content, including whitepapers, case studies, and product collateral
Manage competitive intelligence gathering and reporting in conjunction with Strategy team
Work closely with the sales team to provide them with the necessary tools, training, and materials to effectively communicate product value propositions
Gather feedback and insights from customers to continuously improve products and services

REQUIRED QUALIFICATIONS

8+ years of related experience with a Bachelor’s degree; or 6 years and a Master’s degree
Prior experience in the healthcare market.
Ability to travel 25% to additional business site in Charlottesville, Virginia.

SKILLS & QUALIFICATIONS

Ability to identify target market segments, understand customer needs, and develop strategies to position the company as a trusted and innovative industry partner.
Customer-centric - With a focus on understanding how to translate consumer insights into tangible actions that can be tested with the consumer

Results & Detail Oriented - Maintaining a keen eye on the overall user experience across various platforms is ideal
Strong Communicator - Excellent communication skills with the ability to take multiple points of thought and weave them into a story to help create compelling content and present to senior executives.
Organized - Able to organize and manage multiple projects at once to help take them across the finish line; Staying on top of projects status and proactively reporting out as needed
Collaborative - Exceptional ability to work cross-functionally with the power to influence across department
Experience with software product and commercialization