Marketing Specialist - Senior Marketing Specialist
Posted on: 7 May 2024
Houston, TX
Job Description
We are looking for the right people — people who want to innovate, achieve, grow, and lead. We attract and retain the best talent by investing in our employees and empowering them to develop themselves and their careers. We foster a work environment that’s inclusive as well as diverse, where our people can be themselves. Experience the challenges, rewards, and opportunity of working for one of the world’s largest providers of products and services to the global energy industry.
As a Digital Marketing Content and Campaign Specialist, you’ll play a pivotal role in ensuring our digital presence resonates with the target audience, fosters engagement, and drives business growth. Under general supervision, you’ll be responsible for planning, executing, and optimizing digital content campaigns. This role requires strong writing, organizational, and time-management skills.
Responsibilities:
Campaign project management:
Work closely with digital marketing Subject Matter Experts (SMEs) from ideation to execution, ensuring seamless campaign delivery
Coordinate cross-functional teams, manage timelines, and track performance metrics
Traffic generation:
Drive inbound traffic to our company’s website through a mix of digital and traditional marketing channels
Optimize content for search engines (SEO) and user engagement
Content strategy implementation:
Apply best practices across various content types (blogs, social media, email, etc.)
Craft compelling narratives that align with our brand voice and resonate with our target audience
Content governance:
Champion content guidelines for tone, style, and voice
Ensure consistency across all content assets through training and oversight
Content scaling:
Adapt and scale content for different channels (website, social media, newsletters, etc.)
Tailor messaging to diverse audiences while maintaining brand integrity
Content audits and strategy alignment:
Regularly assess existing content, identifying gaps and opportunities
Align content strategy with business objectives and KPIs
Requirements
Completion of a high school diploma
Minimum of 5 years of experience in Marketing or Communications, which includes high-level project management experience
Oil and gas experience preferred
An associate or undergraduate degree in marketing or communications is preferred
Halliburton
Houston, TX
Halliburton Company provides a range of services and products to oil and natural gas companies worldwide. The company’s Completion and Production segment offers production enhancement services, including stimulation and sand control services; and cementing services, such as bonding the well, well casing, and casing equipment. It also provides completion tools that offer downhole solutions and services, including well completion products and services, intelligent well completions, liner hanger and sand control systems, and service tools; production solutions comprising coiled tubing, hydraulic workover units, and downhole tools; and pipeline and process services, such as pre-commissioning, commissioning, maintenance, and decommissioning.
In addition, this segment offers oilfield completion, production, and downstream water and process treatment chemicals and services; and electrical submersible pumps and progressive cavity pumps, as well as artificial lift services. The company’s Drilling and Evaluation segment provides drilling fluid systems, performance additives, completion fluids, solids control, specialized testing equipment, and waste management services; and drilling systems and services. It also offers wireline and perforating services, including open-hole logging, and cased-hole and slickline; and drill bits and services comprising roller cone rock bits, fixed cutter bits, hole enlargement, and related downhole tools and services, as well as coring equipment and services.
In addition, this segment provides integrated exploration, drilling, and production software, as well as related professional and data management services; testing and subsea services, such as acquisition and analysis of reservoir information and optimization solutions; and project management, consulting, integrated asset management, and well control and prevention services. Halliburton Company was founded in 1919 and is headquartered in Houston, Texas
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IndustryOil and Gas
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No. of Employees60, 000
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Website
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Jobs Posted527
