PEPSICO

Global Marketing Analytics Sr. Manager

Posted on: 16 Jan 2024

Plano, TX

Job Description

Overview

Primary objective of this role is to own the development and enhancement of ROI Engine for all global markets/sectors, categories and brands. 

For ROI Engine development and enhancement, this role is the DRI for the product which includes defining use cases, features, funcationality and overall roadmap via working with sectors and global CoE to determine viable roadmap. 

Once in deployment/execution, this role is the DRI for running down and identifying solutions to wide-spread opportunity areas. Prioritizing the enhancements and getting them on the development roadmap…then executing said roadmap. 

This role will also be the Business Facing Project Management ho9lding cross-functional partners to timelines for development/enhancements and reporting back to the org. 

This role will drive meta-learning across markets, brands, and categories to drive new thinking aroung retail execution for PepsiCo.

Responsibilities

Product Design and Development –(Making Decisions and Providing Consultation) 

Continue development of a PepsiCo Owned ROI Engine Platform in North Ameica for evaluating and optimizing our marketing and other in-market spend in a globally consistent fashion.
DRI and Business Steward of the ROI Engine Product.Define busines use cases, product features, functionality and the overall development roadmap for North America. 
Manage the ROI Engine Product in North America – Work with sectors to incorporate regional/local nuances into current and future roadmap.
Partner with S&T data sciences and eComm engineering team as well as sector teams to design and implement.
Partner with Market teams, DX and other commercial capabilities to identify adjacent opportunities to continue to build out a future product roadmap.

Global Scaling and Program Management –(Making Decisions, Being Informed, Providing Consultation, Executing Actions)

Influences assignment and prioritization of product requests/enhancements
Develop delivery timelines, actual deliverables, SLAs and roles and responsibilities for effective program mgmt.
Manage overall program and trade-offs for North America to deliver against development timelines and best possible impact.
Influence matrixed stakeholders, manage expectations and enable tradeoffs in the most objective fashion.
Drive in-market development of commercialization playbook,  use cases, value realization and wins to help with operationalization of product, new in-house services,  driving use cases to action.

Drive Meta Learnings and Pinpoint best-practices – (Providing Consultation, Executing Actions)

Both from outside of PEP and among all PEP brands: scale lifting and shifting learnings across countries and categories
Detect, monitor, and forecast trends utilizing data sets from multiple sources
Drive new thinking around retail execution for the PepsiCo portfolio
Drive Long Term ROI approach into core product

Compensation and Benefits:

The expected compensation range for this position is between $106,300 - $177,850 based on a full-time schedule.
Location, confirmed job-related skills and experience will be considered in setting actual starting salary
Bonus based on performance and eligibility; target payout is 15% of annual salary paid out annually.
Paid time off subject to eligibility, including paid parental leave, vacation, sick, and bereavement.
In addition to salary, PepsiCo offers a comprehensive benefits package to support our employees and their families, subject to elections and eligibility: Medical, Dental, Vision, Disability, Health and Dependent Care Reimbursement Accounts, Employee Assistance Program (EAP), Insurance (Accident, Group Legal, Life), Defined Contribution Retirement Plan.

Qualifications

5+ years of relevant experience, especially in areas of marketing analytics, MMM, Performance Tracking and Business Analytics
Expertise in different analytical / statisitical techniques and methodologies
Strategic mindset with an ability to think broadly, refine question, and influence multiple decision makers
Commercial acumen with strong impact orientation
Highly collaborative and demonstrated success building trust based relationships across different cultures;
Communication skills that are able to educate and influence top management to act in a desired manner through written and verbal communication;

Analytical and negotiating skills as evidence by high intelligence, strong financial and analytical capabilities and the proven ability to develop, sell and drive suitable partnerships, alliances, or other transactions to closure;
Experienced operating in a complex matrix environment with multiple constituencies
Global outlook with sensitivity and awareness of social and cultural differences

Able to independently manage projects from start to finish with limited guidance of manager
Ability to work in a fast paced environment, matrix org, adapt to changes and effectively work and collaborate on cross-functional teams

Strategic mindset with an ability to think broadly, refine question, and influence multiple decision makers

Differentiating Competencies Required

Strategic mindset with an ability to think broadly, refine questions, and influence multiple decision makers
Strong EQ to recognize and adapt to differening personalities and mind-sets across differing matrixed teams

PEPSICO

Purchase, NY

PepsiCo, Inc. operates as a food and beverage company worldwide. The company’s Frito-Lay North America segment offers branded dips; Cheetos cheese-flavored snacks; and Doritos tortilla, Fritos corn, Lay’s potato, Ruffles potato, and Tostitos tortilla chips. Its Quaker Foods North America segment provides cereals, rice, pasta, mixes and syrups, granola bars, grits, oat squares, oatmeal, rice cakes, simply granola, and side dishes under the Aunt Jemima, Cap’n crunch, Life, Quaker Chewy, Quaker, and Rice-A-Roni brands.

The company’s North America Beverages segment offers beverage concentrates, fountain syrups, and finished goods under the Aquafina, Diet Mountain Dew, Diet Pepsi, Gatorade, Mountain Dew, Pepsi, Propel, Sierra Mist, and Tropicana brands; and ready-to-drink tea, coffee, and juices. Its Latin America segment provides snack foods under the Cheetos, Doritos, Emperador, Lay’s, Marias Gamesa, Rosquinhas Mabel, Ruffles, Sabritas, Saladitas, and Tostitos brands; Quaker-branded cereals and snacks; and beverage concentrates, fountain syrups, and finished goods under the 7UP, Diet Pepsi, Gatorade, H2oh!, Manzanita Sol, Mirinda, Pepsi, Pepsi Black, and Toddy.

The company’s Europe Sub-Saharan Africa segment offers snack food under the Cheetos, Chipita, Doritos, Lay’s, Ruffles, and Walkers; Quaker-branded cereals and snacks; beverage concentrates, fountain syrups, and finished goods under the 7UP, Diet Pepsi, Mirinda, Pepsi, Pepsi Max, and Tropicana; ready-to-drink tea products; and dairy products under the Agusha, Chudo, and Domik v Derevne brands. Its Asia, Middle East and North Africa segment provides snack foods under the Cheetos, Chipsy, Doritos, Kurkure, and Lay’s brands; cereals and snacks under the Quaker brand; beverage concentrates, fountain syrups, and finished goods under the 7UP, Aquafina, Mirinda, Mountain Dew, Pepsi, Sting, and Tropicana brands; and ready-to-drink tea products. The company was founded in 1898 and is headquartered in Purchase, New York.

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