Job Description

Company Overview

ViiV Healthcare is a global specialty HIV company, the only one that is 100% focused on researching and delivering new medicines for people living with, and at risk of, HIV. ViiV Healthcare is highly mission-driven in our unrelenting commitment to being a trusted partner for all people living with and affected by HIV. Our aim is to think, act, and connect differently through a focus on education on for the prevention and treatment for HIV.  We go to extraordinary lengths to deliver the sorts of breakthroughs, both in prevention, treatments, care solutions and communities, that really count. We go beyond the boundaries of medicine by taking a holistic approach to HIV through developing and supporting sustainable community programs and improving access to care.  We are fully committed to push through every challenge until HIV/AIDS is eradicated. ViiV Healthcare has played a significant part in delivering breakthroughs that have turned HIV into a manageable health condition. We offer the largest portfolio of HIV medicines available anywhere, and we continue our work to cater for the widest possible range of needs in response to the HIV epidemic.

We are aware of how much is at stake for those at-risk or affected by HIV and we show up every day 100% committed to the patients. Our work culture is fast-paced, diverse, inclusive, competitive, and caring. But ViiV Healthcare isn’t just somewhere to work – it’s a place to belong, an invitation to bring your very best, and a team full of impact-driven team members who are hungry to make a difference.

While we have been improving lives of HIV patients for 30 years, this is an especially exciting time to be at ViiV Healthcare, as we evaluate novel approaches to treatment and prevention that could further reduce the impact of HIV on individuals and communities.

Position Overview

ViiV Healthcare is a stand-alone specialist pharmaceutical company focused exclusively on HIV.  ViiV develops and commercializes medicines to treat HIV and works solely with HIV stakeholders – healthcare providers, patients, pharmacy, payer and policy makers. The Associate Product Manager, DTP Digital is responsible for leading development and execution of key DTP marketing activities and digital tactics to help achieve brand goals for two brands. The role will report to a Marketing Director and be an entrenched member of the broader Direct to patient marketing team.

This role will provide YOU the opportunity to lead key activities to progress YOUR career, these responsibilities include some of the following:

Lead key direct-to-patient focused digital and social tactics for two HIV treatment brands in the U.S.
Understand complex trends and behaviors in the digital landscape, identifying opportunities and troubleshooting challenges for the organization
Foster collaborative relationships across brand and digital team members, serving as the lead representative for the Voice of the Patient
Active management of agency partners, especially our Agency of Record; evaluate and set project budgets, work with agency/finance to ensure progress according to budget
Manage projects through the Copy Approval system and process
Consistently establish detailed timelines and manage projects and agencies to those timelines

Why you?

Basic Qualifications:

We are looking for professionals with these required skills to achieve our goals:

Bachelor of Science / Bachelor of Arts degree required. 
1.5 years’ experience in digital and/or social media marketing
Experience managing multiple priorities and keep projects on track to meet deadlines.
Experience in project management
Experience managing or working for an agency or consultant.

Preferred Qualifications:

If you have the following characteristics, it would be a plus:

5+ years in the digital media and/or social media industry
2+ years’ experience in the biopharmaceutical industry
Experience with communication (written & verbal), with the ability to communicate and present effectively to groups and sales / marketing leadership.
Experience managing agency partners.
Experience to utilize customer insights to drive marketing decisions.

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