ASSOCIATE MANAGER, MEDIA AND SEARCH
Posted on: 28 Jun 2023
Minneapolis, MN
Job Description
We are seeking an experienced digital media expert to fill the role of Associate Manager, Media and Search, in our Meals & Baking operating unit primarily focused on our Pillsbury brand. In this role, you’ll work with a cross-functional team to shape, enable, execute, and optimize media plans to accelerate growth for this nearly $2 billion business. You will operate in an agile and iterative process with accountability to drive specific KPIs and measurable outcomes. We’re looking for someone with a strong learning mindset who is looking for a new challenge and wants to apply their experience and expertise to one of the world’s most iconic food brands!
KEY ACCOUNTABILITIES
Performance Media Plan Development, Execution & Optimization
Develop Performance Marketing strategies grounded in data, insights and intuition to solve specific consumer problems and drive measurable business outcomes
Define, size, and prioritize data-driven audiences based on media addressability using first, second, and third-party data sets
Lead campaign execution with creative and media agency partners while interfacing with performance media channel partners as needed, specifically focused on:
Programmatic display and video
Social
Search (especially connecting/integrating national and retail paid search)
Retail media
Monitor campaign performance to identify and initiate real-time optimizations
Help the brand team define, prioritize and test hypotheses to accelerate learning and gain confidence through rapid in-market experimentation
Develop, incubate, and build new data-driven performance marketing capabilities and best practices that can be scaled to other General Mills brands and businesses
QUALIFICATIONS
Bachelor’s degree required in marketing, communications, or a related field
8+ years of digital marketing experience at an agency or consumer-focused marketing organization
Hands-on experience with digital and performance media, including:
Media planning and activation
Ad serving and tracking tools
Tag management systems
Reporting and analytics
Exposure to data-driven consumer segmentation and targeting using a range of data sets
Proven cross-functional collaboration and strong verbal/written communication skills
Experience interfacing with and managing agency and media partner relationships
Exceptional organizational and attention to detail, plus troubleshooting skills
Should thrive in dynamic and agile environments with a strong learning mindset
General Mills
Minneapolis, MN
General Mills, Inc. manufactures and markets branded consumer foods worldwide. The company operates in five segments: North America Retail; Convenience Stores & Foodservice; Europe & Australia; Asia & Latin America; and Pet. It offers ready-to-eat cereals, refrigerated yogurt, soup, meal kits, refrigerated and frozen dough products, dessert and baking mixes, frozen pizza and pizza snacks, grain, fruit, and savory snacks, as well as organic products, including refrigerated yogurt, nutrition bars, meal kits, salty snacks, ready-to-eat cereal, and grain snacks. It also supplies branded and unbranded food products to the North American foodservice and commercial baking industries; and manufactures and markets pet food products, including dog and cat food.
The company markets its products under the Annie’s, Betty Crocker, Bisquick, Blue Buffalo, BLUE Basics, BLUE Freedom, BLUE Wilderness, Bugles, Cascadian Farm, Cheerios, Chex, Cinnamon Toast Crunch, Cocoa Puffs, Cookie Crisp, EPIC, Fiber One, Food Should Taste Good, Fruit by the Foot, Fruit Gushers, Fruit Roll-Ups, Gardetto’s, Go-Gurt, Gold Medal, Golden Grahams, Häagen-Dazs, Helpers, Jeno’s, Jus-Rol, Kitano, Kix, La Salteña, Lärabar, Latina, Liberté, Lucky Charms, Muir Glen, Nature Valley, Oatmeal Crisp, Old El Paso, Pillsbury, Progresso, Raisin Nut Bran, Total, Totino’s, Trix, Wanchai Ferry, Wheaties, Yoki, and Yoplait trademarks.
General Mills sells its products directly, as well as through broker and distribution arrangements to grocery stores, mass merchandisers, membership stores, natural food chains, e-commerce retailers, commercial and noncommercial foodservice distributors and operators, restaurants, convenience stores, and pet specialty stores, as well as drug, dollar, and discount chains. It operates 507 leased and 372 franchise branded ice cream parlors. The company was founded in 1866 and is based in Minneapolis, Minnesota.
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IndustryManufacturing
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No. of Employees40, 000
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Website
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Jobs Posted335
