Copywriter – Behavior Change Marketing
Posted on: 22 Mar 2022
New York, New York
Job Description
Job Description
The Creative Lead is a copywriter and creative strategist responsible for producing highly compelling and persuasive communications. In this role, you’ll own the creative strategy and execution of print and digital direct marketing campaigns to help drive better health outcomes for over 100 million Americans. The particular focus of this role will bedriving member behavior change that will result in better health outcomes and medical cost savings to both Aetna and the member..
As an individual contributor, you’ll partner with designers, marketing strategists, analytics experts, and business stakeholders to shape the experience for ourAetna members, as well as some providers. You’ll develop creative as part of a NYC-based “Behavior Change Pods” agile marketing team; this will include brand new strategies, as well as iterations and extensions of existing, proven pilots that will extend into wider populations. The Behavior Change team is CVS Health Marketing’s test & learn innovation group, which also leverages data science and AI to predict when members should receive an intervention message.
To be successful in this role, you’ll need a strong strategic approach to creative development. You’ll have the skills to create polished marketing copy for direct mail, email, and other channels in a fast-paced environment. In close partnership with a senior graphic designer, you will ensure the creative materials bring to life strategic and business objectives. Attention to detail is essential in order to ensure “six sigma” levels of error-free campaign delivery, particularly with constantly evolving needs.
Required Qualifications
• 3+ years’ experience in copywriting (ideally with some design experience) in an advertising or marketing environment including but not limited to direct mail, e-mail, phone / text-based programs, and web-pages
CVS Health
Woonsocket, RI
CVS Health Corporation provides health services and plans in the United States. Its Pharmacy Services segment offers pharmacy benefit management solutions, such as plan design and administration, formulary management, retail pharmacy network management, mail order pharmacy, specialty pharmacy and infusion, Medicare Part D, clinical, disease management, and medical spend management services. The company’s Retail/LTC segment sells prescription drugs and general merchandise, such as over-the-counter drugs, beauty products, cosmetics, and personal care products, as well as provides health care services through its MinuteClinic walk-in medical clinics.
Its Health Care Benefits segment offers traditional, voluntary, and consumer-directed health insurance products and related services, including medical, pharmacy, dental, behavioral health, medical management, Medicare plans, PDPs, Medicaid health care management services, workers’ compensation administrative services, and health information technology products and services. The company’s customers include employers, insurance companies, unions, government employee groups, health plans, Medicare Part D prescription drug plans, Medicaid managed care plans, plans offered on public health insurance exchanges and private health insurance exchanges, other sponsors of health benefit plans, individuals, college students, workers, labor groups, and expatriates.
As of December 31, 2018, it had approximately 40 leased on-site pharmacies, 25 leased retail specialty pharmacy stores, 20 specialty mail order pharmacies, and 90 branches for infusion and enteral services; and 9,900 retail locations and 1,100 MinuteClinic locations, as well as operated an online retail pharmacy Websites, LTC pharmacies, and onsite pharmacies. The company was formerly known as CVS Caremark Corporation and changed its name to CVS Health Corporation in September 2014. CVS Health Corporation was founded in 1963 and is headquartered in Woonsocket, Rhode Island.
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IndustryHealthcare
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No. of Employees295, 000
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Website
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Jobs Posted4287
