Job Description

We are a fast-moving, industry-leading retailer. We think big, we’re always testing new things, and are continually setting the bar higher each day. We are looking for a forward-thinker, dynamic marketer ready and eager to take their career to the next level. You think big, you thrive on analyzing trends and driving digital innovation, and you’re always striving to be best. We’re looking for a Paid Search and Shopping Specialist that is skilled in executing brand-right digital marketing campaigns that drive efficiency, incrementality, and profitable long-term customer and business outcomes. This will be a hands-on role supporting Paid Search and Shopping across Nordstrom and Nordstrom Rack businesses.
This role can be based in Seattle, Chicago, Los Angeles or New York City.

Responsibilities

• Partner with agency team to support planning, optimization and reporting across Nordstrom and Nordstrom Rack’s Paid Search and Shopping channels
• Partner closely with cross-functional teams including Brand, Creative, Strategy and Marketing Technology to execute full-funnel campaigns in support of awareness, consideration, and purchase KPIs
• Support ongoing marketing messaging optimization
• Analyze campaign performance through the lens of multiple attribution models and data sources, reporting and communicating results to internal stakeholders
• Assist in managing day-to-day agency and publisher relationships
• Organize and identify promotions and events to be supported with paid media
• Dive deep into the data to analyze campaign performance, identify trends and answer business questions to inform decisions
• Analyze and report on channel spend mix to maximize long-term customer and business outcomes
• Continually research trends and remain up to date on the ever-shifting digital marketing landscape

Qualifications

• 1-2 years paid search and/or shopping experience preferred
• Demonstrated ability to successfully organize and manage dynamic marketing campaigns
• Positive attitude with ability to work independently as well as collaboratively
• Experience leveraging marketing data and technologies including tagging/pixels, digital analytics and third-party bid management platforms (Examples include: Google Analytics, Tableau and SA360)
• Proven ability to successfully manage internal and external partner relationships
• Experience utilizing Excel to manipulate large data sets (e.g. VLOOKUPS, Pivot Table)
• Excellent interpersonal, oral, and written communication skills
• Knowledge and experience in retail/fashion retailing a plus

We’ve got you covered…

Our employees are our most important asset and that’s reflected in our benefits. Nordstrom is proud to offer a variety of benefits to support employees and their families, including:

Medical/Vision, Dental, Retirement and Paid Time Away
Life Insurance and Disability
Merchandise Discount and EAP Resources

A few more important points...

The job posting highlights the most critical responsibilities and requirements of the job. It’s not all-inclusive. There may be additional duties, responsibilities and qualifications for this job.

Nordstrom will consider qualified applicants with criminal histories in a manner consistent with all legal requirements.