Director, Global Marketing
Posted on: 10 Feb 2022
Charlotte, NC
Job Description
Job Summary
Skilled and driven marketer that helps and supports a customer-centric organization. Responsible for the marketing strategy, value chain analysis and business model development, leveraging deep industry insight to define SEE’s strategic innovation priorities and to deploy business plans.
Responsibilities
Generating and formalizing market strategies, demonstrating a deep understanding of the value chain, industry economics and competitive structures.
Identifying opportunity spaces and emerging technologies to facilitate the development of new products and platforms
Facilitating VOC engagements, including scoping of relevant ethnographic drivers / trends
Creating concrete business cases and build consensus around a strategic vision.
Developing strategic roadmap, ensuring everyone has clear transparency and visibility to the overall global plan, products, and initiatives.
Owning buyer enablement/customer journey across all channels of engagement specific to the respective market(s).
Harmonizing information from multiple sources (e.g. customer engagements, intelligence reports, market trends, IP filings, import / export statistics, etc.) to support strategic decision making.
Qualifications
Bachelors degree require. Masters degree strongly preferred.
8-10 years experience in product marketing and strategy development.
Well-versed in driving white space analysis, new business models, and financial analysis and can bring a unique perspective to the team.
Experience driving innovation and strategic market development in both mature and emerging economies.
Self-motivated.
Not afraid to speak your mind, and you continually suggest new ideas or ways to improve on old ideas or processes.
Wildly curious about what’s next in our world-changing-business and game to help us get there. You take a creative approach to understanding the market, recognizing opportunities and envisioning strategies for growth.
Take ownership and initiative in everything you do with limited supervision and thrive working as part of cross-functional teams.
Highly entrepreneurial, comfortable working in fast-paced environments and don’t mind a constantly evolving job where you can determine what you do next.
Strong interpersonal and communication skills, such as consensus building, decision-making and conflict resolution.
Sealed Air
Charlotte, NC
Sealed Air Corporation is a packaging company known for its brands: Cryovac food packaging and Bubble Wrap cushioning packaging. It sold off its stake in Diversey Care in 2017. Ted Doheny is the CEO of the Charlotte, North Carolina-headquartered Sealed Air.
We are a knowledge-based company, delivering outcomes that create outstanding value for our customers.
Industries around the world are at a turning point. Global megatrends such as population growth, urbanization, food, water, and energy scarcity, labor and skills shortages, and climate change are forcing companies to approach their business strategies in new ways. Meeting these growing resource challenges demands more than just sustainable solutions. It demands practical answers forged from deep experience, nimble application, and creative ingenuity that constantly reimagine the possibilities.
At Sealed Air, we partner with our customers to solve their most pressing resource challenges by delivering new solutions derived from our unmatched industry knowledge and expertise. These solutions create a more efficient, secure and less wasteful global food supply chain and enhance commerce through fulfillment and packaging solutions to protect the worldwide movement of goods.
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IndustryWarehouse/Packaging
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No. of Employees15,000+
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Website
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Jobs Posted521
