Job Description

WHAT YOU WILL BE ACCOUNTABLE FOR

Translates the broader company vision into area vision, objectives, strategies and action plans.
Develops and oversees content rotation strategies for retail and specialized channels.
Responsible for collaborating with internal teams and third-party partners to effectively deploy all digital content.
Responsible for the creative guidance and approval of Account Specific and Consumer Moments digital content.
Manages and approves the production and editing of all digital content.  
Responsible for developing a future digital roadmap to alignment with brand, geographic, and account needs.
Provide insights and recommendations based on learning and collaboration with key business partners to drive greater business impact.
Promotes strong teamwork and collaboration within the function, as well as with third party vendors/agencies.

CAN THIS BE YOUR FUTURE ROLE?

Do you thrive working in fast-paced, dynamic, and collaborative environment?
Are you solution-oriented?  
Do you have a strong background in web-based technologies?

ESSENTIAL EXPERIENCE, SKILLS AND KNOWLEDGE

2 or more years working in Brand Management or Brand Activation/Experience roles.
2 or more years working in a digital-related field

Brand Management and Activation experience.
Strong analytical capabilities
Excellent project management skills
Strong understanding of digital ecosystems
Demonstrated experience in motivating people, strong communication/interpersonal skills, thinking/operating strategically, sound decision-making, and high problem-solving capabilities.

Bachelor’s Degree required

BENEFICIAL

Experience in consumer-packaged goods, especially tobacco, and/or other regulated industries, is strongly preferred.

WE ARE REYNOLDS AMERICAN—A member of the BRITISH AMERICAN TOBACCO GROUP

At Reynolds American, we are committed to our Purpose of creating A Better Tomorrow. This is what drives our people and our passion for innovation. See what is possible for you at REYNOLDS AMERICAN.

Global Top Employer with 53,000 British American Tobacco employees across more than 180 markets
Reynolds American certified as Great Place to Work
Brands sold in over 200 markets, made in 44 factories in 42 countries
Newly established Tech Hubs building world-class capabilities for innovation in 4 strategic locations
Diversity leader in the Financial Times and International Women’s Day Best Practice winner
Seal Award winner – one of 50 most sustainable companies