Job Description

The Senior Producer will support the delivery of Newell Brands’ strategic eCommerce plan specifically related to optimizing product content across direct and indirect eCommerce sites. The primary purpose of this position is to manage end-to-end content, SEO, digital asset, and production initiatives for digital shelf and DTC content production needs and deliver best-in-class digital presence within defined timelines and budget.

Specific responsibilities will include but are not limited to:

Oversee the production and management of digital media assets including product content, product videos, website assets, online advertising, SEO, and email marketing.
Intake stakeholder briefs and maintain solid relationships with all cross functional partners
Ensure all stakeholders are updated on the delivery of digital campaigns.
Support Creative and Copy teams to develop concepts and design executions for products online.
Coordinate with team to guarantee the workflow, documentation, and design standards are being upheld.
Prepare and deliver project status reports.
Identify any issues and resolve them in a timely manner.
Provide cost estimates and quotations, and monitor budgets.
Ensure all content is on brand and meets brand requirements
Collaborate with internal teams to deliver best-in-class digital shelf execution
Manage the content development workflow for DTC traffic drivers (i.e. email, paid social, etc), including working with developers to build, proof and deploy marketing assets
Ensure the proper of use of SEO strategies (as set by SEO colleagues and/or agencies) for each brand and retailer
Ensure proper use of messaging framework and call-to-action strategy for Ecommerce marketing vehicles (emails, banner ads, SEM copy, landing pages, brand pages, etc.)
Partner with Delivery Team and Digital Tech Team to provide input and requirements when identifying digital shelf tools/needs
Engage with cross-functional subject matter experts to incorporate best practices into the digital shelf
Implement content governance workflows and approvals in local markets as well as globally across the enterprise

Key Qualifications:

 8+ years of experience leading the development and execution of content development, including development of copy, photography, video, rich media, landing pages, etc.
Hands-on experience working with DTC traffic driver content and Digital Shelf (Product List, Product Detail) pages on retailer websites including but not limited to Amazon.com, Target.com and Walmart.com
Detail-oriented and deadline focused with an intense attention to detail both in project-based requirements as well as digital shelf content.
Experience working with cross-functional teams (Sales, Trade Marketing, Brand Marketing, Retail Customers, Ecommerce).
Respected and trusted leader with a proven track record of achievement, and a proven experience managing a team at varying levels of work
Strong decision-making skills and an understanding of where projects fit into overall Company and development strategies.
Strong business acumen, project planning, tracking & organizing skills.
Takes initiative & brings impeccable follow-up skills.
Strong passion for both speed and simplicity.
Demonstrated ability to lead multiple activities and assignments simultaneously.
Ability to operate independently given direction, and bring ideas and solutions to issues raised
Ability to analyze and assess organizational needs and provide solutions accordingly.
Strong written and verbal communication skills.
Demonstrated integrity and maturity, and a constructive approach to challenges.
Interpersonal savvy; an ability to effectively work with and connect with all levels of employees across multiple functions and geographies.
Ability to motivate teams to produce desired tangible outcomes within tight timeframes.
BS/BA or University degree in Business or similar field