Senior Copywriter
Posted on: 17 Oct 2021
Cupertino, CA
Job Description
About the job
The Critical Mass team in Cupertino sits and works should-to-shoulder with our client. We create applications which drive one of the world’s most trafficked websites. We play an active role helping our client connect their consumers globally through mobile, digital, and in-store experiences.
Think of all the ways that we explore and purchase products - direct from the source, other retail stores both on and offline. This team focuses on maintaining the branding and human-centered design thinking and experiences throughout indirect channel partners digital ecosystem and drive strategies that provide customers with a thoughtful and engaging experience that stays on-brand.
As a Senior Copywriter, you are a storyteller who loves to collaborate with creatives and strategists to bring a digital voice to life. You’ve got the basics of site copy, banner ads, direct e-mails, interactive scripts, and other online marketing. Copy is your comfort-zone, but you’ve got a well-rounded knowledge of the broader industry—social media, usability, online marketing, and traditional advertising. Grasping communication challenges and devising imaginative solutions that are both brilliant and on-brand is what you do.
You Will
Collaborate with creative team members to determine the conceptual and copy direction.
Participate in strategic brainstorming, campaign development, creative brief development and creative execution of campaigns.
Interact with project teams to understand business objectives and audience demographics.
Translate creative direction and copy points from creative briefs into engaging and effective copy concepts.
Maintain high standards of copywriting and exercise quality control.
Work on multiple projects simultaneously.
You Have
5-8 years’ experience as a copywriter in an agency environment—including experience with interactive media and direct marketing.
A keen enthusiasm for and demonstrable understanding of Web trends and technologies.
Exceptional writing skills, including the ability to write in a range of voices and styles for varied projects with diverse audiences.
An ability to work on multiple projects simultaneously and effectively juggle diverse writing demands.
Demonstrated communication skills and a meticulous eye for detail.
Omnicom Group
New York, New York
Omnicom Group Inc., together with its subsidiaries, provides advertising, marketing, and corporate communications services. It provides a range of services in the areas of advertising, customer relationship management, public relations, and healthcare. The company’s services include advertising, branding, content marketing, corporate social responsibility consulting, crisis communications, custom publishing, data analytics, database management, digital/direct marketing, digital transformation, entertainment marketing, experiential marketing, field marketing, financial/corporate business-to-business advertising, graphic arts/digital imaging, healthcare marketing and communications, and in-store design services.
Its services also comprise interactive marketing, investor relations, marketing research, media planning and buying, merchandising and point of sale, mobile marketing, multi-cultural marketing, non-profit marketing, organizational communications, package design, product placement, promotional marketing, public affairs, public relations, retail marketing, sales support, search engine marketing, shopper marketing, social media marketing, and sports and event marketing services.
It operates in North America, Latin America, Europe, the Middle East, Africa, Australia, China, India, Japan, Korea, New Zealand, Singapore, and other Asian countries. The company has a strategic partnership with GRYT Health to use real-world data to develop solutions that reflect patient values and preferences. The company was incorporated in 1944 and is based in New York, New York.
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IndustryMedia/Entertainment
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No. of Employees70, 400
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Website
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Jobs Posted15
