Sr. Marketing Manager, Global Campaigns
Posted on: 12 Oct 2021
Miami, FL
Job Description
Your role:
We are seeking a seasoned senior marketing manager to build and lead our campaign and regional marketing team globally for CloudBlue. This is a new role with a huge opportunity to build and grow. This role will lead the team to drive lead generation for CloudBlue solutions, focusing on account-based marketing tactics for our enterprise targets and broader demand generation for our mid-market targets. He/she will develop tight alignment with sales, product marketing, and our extended team on a global level. The right person for this job will be an enthusiastic, self-starter who is excited to help our CloudBlue marketing and sales team accelerate the prospect lifecycle and win new business.
What you'll be doing:
Lead global campaign strategy, planning and execution, driving new content and demand gen campaigns that align with CloudBlue sales goals
Ensure strong interlock with regional and global sales leaders and reps, tying marketing strategy and activities directly to their objectives
Build and lead a team of marketing managers to execute and optimize campaigns at regional levels
Lead engagements with agencies to drive specialized regional marketing
Collaborate with digital marketing managers on paid media strategy and campaign
Align directly with Sales Development Reps (SDRs) on lead quality, working continuously to optimize campaign performance
Develop a deep understanding of CloudBlue’s overall strategy, target audience, and customer base in order to develop effective campaign messaging
Drive strategy for content creation to support campaigns and regional marketing, providing clear direction for product marketing, copywriters, agencies and analysts to bring new content to life
Ensure thorough coverage and penetration of our target account list and lookalike mid-market audience targets
Collect and analyze campaign results, reporting and sharing insights with leadership
This is not a complete list of responsibilities; it’s a representation of the things you will be doing with our Cloud team we are always evolving
What you bring to the role:
8+ years of relevant work in campaigns and marketing, preferably in B2B and tech/software
2+ years of marketing leadership
Experience building and implementing ABM marketing strategy and campaigns including integrated digital marketing, sponsored publications, email, social, direct mail and content
Experience working with or leading field marketing
Compassionate leader who is purposeful with their engagements with the team
Excellent communicator – both written and verbal
Excellent organizational and project management skills
Proactive, self-starter with enthusiasm for challenges
Ability to work with ambiguity and unexpected change
Familiarity with modern marketing platforms and tools such as CRM (Salesforce.com, Dynamics), marketing automation (Eloqua, Pardot), social media (LinkedIn, Twitter), paid search (Google, Bing), and reporting (Domo, Adobe, Tableau)
Bachelor’s degree in marketing, communications or related field
Ingram Micro
Irvine, CA
Ingram Micro Inc. distributes information technology (IT) products; and provides supply chain and mobile device lifecycle services worldwide. The company offers IT peripherals, such as printers and scanners; digital signage products; CE products; AIDC/POS products; physical security products; components; and supplies and accessories. It also provides systems, including rack servers, tower and blade servers, desktops, portable personal computers, and tablets; and software products comprising business application, operating system, entertainment, security, storage, and virtualization software products, as well as middleware and developer software tools.
In addition, the company offers networking hardware, such as switches, hubs, routers, wireless local area networks, wireless wide area networks, network interface cards, cellular data cards, network-attached storage, and storage area networks; communication products that consist of voice over Internet protocol, communications, modems, phone systems, and video/audio conferencing; and network security hardware, including firewalls, virtual private networks, intrusion detection, and authentication devices and appliances.
Further, it provides mobile handsets, tablets, navigation devices, aircards, SIM cards, flash memory, and other mobile companion products; multi-vendor solutions; integration, marketing, financing, training and enablement, technical support, and inventory management services; and electronic commerce tools. The company sells its products to resellers of IT products and services through sales representatives. It has a strategic alliance with Microsoft Corp. to build, scale, and monetize cloud and digital services with the CloudBlue platform. Ingram Micro Inc. was founded in 1979 and is headquartered in Irvine, California. Ingram Micro Inc. is a subsidiary of Tianjin Tianhai Investment Co., Ltd.
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IndustryInformation Technology
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No. of Employees33,000
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Website
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Jobs Posted709
