Job Description

At Caterpillar, we believe each person is unique and valued, and are committed to ensuring that our workplace is diverse and representative of the many customers we serve around the globe. Different perspectives help us achieve our best work and come together to form a high-performing Caterpillar team that makes positive changes in the communities where we live and work. That’s the Power of Everyone . 

Caterpillar provides services to our customers far beyond the initial equipment sale. We leverage connected equipment and our decades of application expertise to enhance customer performance. Caterpillar's Construction Industries Services Division (CISD) exists to support enterprise efforts to deliver value-added services to customers. By enhancing customer value, Caterpillar and our dealers create the opportunity to profitably grow our businesses while reducing the impact of market cycles.

Services is where we are investing our time, talent and money because they drive value for our customers, our company and our dealers. If you have a passion for helping customers succeed and want to be part of growing services, now is a great time to join CISD where we have an exceptional opportunity as a Retail Services Marketing & Development Consultant who will serve as a consultant for the development of Integrated Services Offerings for CI Retail Customers the Americas North region.  In this role, you will drive STU (Sales to Users) growth via the design of Integrated Services Offerings with a retail lens and development of a robust Go-to-Market plan.  Additionally, you will partner with CISD Services Development & Sales Execution, Machine Business Divisions BCP (Building Construction Products), EMD (Earthmoving Division, EXD (Excavation Division), Component Product Groups, Cat Digital, Cat Financial and other key internal and external business partners to ensure that we provide relevant solutions for Retail Customers throughout the machine lifecycle.

Specifically, as the Retail Services Marketing & Development Consultant, you will:

Design Integrated Service Offers and develop Go-to-Market plan targeting Retail Customers in Americas-North in partnership with CISD Services Development, Machine Business Divisions (BCP, EMD, EXD), Component Product Groups, Cat Digital, Cat Financial and other key internal and external business partners to ensure that we provide relevant solutions for Retail Customers throughout the lifecycle.

Define CI Retail Customer Requirements and “Moments that Matter” leveraging on VOC (Voice of Customer)/ VOD (Voice of Dealer)/ VOB (Voice of Business) and data insights

Provide input towards types of VOC / VOD/ VOB needed to define CI retail customer requirements.

Understand the customer journey and identify “moments that matter”.

Design compelling Integrated Services Offerings to address unmet Retail Customer needs including concept validation.

Work with key partners to design Integrated Services Offerings relevant to CI retail customer needs.

Validate concepts to assess the desirability, feasibility, and viability of offerings.

Develop Go-To-Market centrally for Services offerings and Digital around the framework consisting definition of winning, execution plan & preparation, marcomm, training and governance.

Monitor the execution and results of offerings and gather input to understand success or the lack of for future iterations.

Provide guidance and coaching to team members

To be successful in this role, you need to bring (Basic Qualifications) :

A bachelor’s degree from and accredited college or university with at least 9 years of progressively responsible job-related experience.

A broad business background, specific aftermarket / retail knowledge and excellent communication skills.

Strong project leadership capabilities, organizational skills and influencing ability

Demonstrated ability to appropriately influence and resolve differences by effectively working with people, internally and externally, from many different backgrounds and cultures.

Demonstrated ability to develop a collaborative, cooperative work relationship with key partners.

Top candidates will also bring:

The ability to create and enable behavioral changes in organizations and motivate others inside and outside Caterpillar to improve performance.

The ability to deal with sensitive issues, mentor and coach, and/or persuade others on new ways of working together.

The ability to work independently, innovate and deliver results.

Excellent communication, presentation, and interpersonal skills including the demonstrated ability to communicate complex concepts clearly and persuasively based on the audience.

The ability to effectively manage and collaborate with external vendors