Ecommerce Content Copywriter
Posted on: 11 Sep 2021
Denver, CO
Job Description
The Ecommerce Content Copywriter needs to understand the competitive space by evaluating what is best-in-class on Amazon and other online retailers. The Ecommerce Content Copywriter will use available assets such as client-supplied marketing copy, product packaging, demo videos, sales sheets, and more to develop compelling content. This writer also needs to be resourceful and be able to research relevant information and inspiration to create new copy content.
What You’ll Do In This Role:
Translate brand creative direction and copy points into engaging and effective content
Work closely with product managers, brand strategists, digital marketers and designers to ensure copy tone and style are consistent with visual tone and style
Write English copy for online retailers, digital communications, landing pages, advertising and media
Research, collect data and understand the consumer decision tree for our client’s products
Develop tone of voice for global marketing copy in English
Proofread and correct other English copy written within the Creative Services team
Work with copy editors to QA and edit copy before publication
Work with conversion optimization and SEO experts to improve copywriting and search
Communicate consumer packaged goods features & benefits in clear, concise ways to a shopper audience
Write content focused on converting an audience to buyers
Present work to clients along with strategic and creative rationales
The Experience You’ll Bring:
Bachelor’s degree in English, Communications, Marketing, Journalism or other relevant degree is required
2-3 years of professional experience writing copy for an organization, preferably an ad agency or marketing department
Knowledge of Ecommerce best practices regarding content strategy, user experience and SEO are nice to have
Experience writing copy for consumer-packagedgoods and digital media
Experience developing product page content for retailer websites and/or direct-to-consumer ecommerce
Fluency in English, both oral and written, with professional experience writing, editing and communicating in English for the US market
Understand buyer personas and write copy that converts prospects to buyers
Solid knowledge of MS Office applications:Word, Excel, PowerPoint, Outlook, Teams
Strong attention to detail, accuracy, deadlines, and organizational skills
Ability to work in a fast-paced environment that requires working on multiple projects simultaneously and consistently meeting deadlines with high-quality work products
Creative individual who enjoys telling stories with great use of language
Interested in Ecommerce and online retailers
Omnicom Group
New York, New York
Omnicom Group Inc., together with its subsidiaries, provides advertising, marketing, and corporate communications services. It provides a range of services in the areas of advertising, customer relationship management, public relations, and healthcare. The company’s services include advertising, branding, content marketing, corporate social responsibility consulting, crisis communications, custom publishing, data analytics, database management, digital/direct marketing, digital transformation, entertainment marketing, experiential marketing, field marketing, financial/corporate business-to-business advertising, graphic arts/digital imaging, healthcare marketing and communications, and in-store design services.
Its services also comprise interactive marketing, investor relations, marketing research, media planning and buying, merchandising and point of sale, mobile marketing, multi-cultural marketing, non-profit marketing, organizational communications, package design, product placement, promotional marketing, public affairs, public relations, retail marketing, sales support, search engine marketing, shopper marketing, social media marketing, and sports and event marketing services.
It operates in North America, Latin America, Europe, the Middle East, Africa, Australia, China, India, Japan, Korea, New Zealand, Singapore, and other Asian countries. The company has a strategic partnership with GRYT Health to use real-world data to develop solutions that reflect patient values and preferences. The company was incorporated in 1944 and is based in New York, New York.
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IndustryMedia/Entertainment
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No. of Employees70, 400
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Website
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Jobs Posted15
