Job Description

Job Summary

Supporting the Sales & Marketing organization for the Greater Kansas City market, this director is responsible for managing and directing the overall product marketing and sales effort as it relates to the deployment of new organizational products or content and enhancements to current products lines in support of customer growth, revenue/cash flow growth and customer satisfaction goals. Effectively takes strategies to the marketplace and to achieve expected outcomes. Develops and manages department sales and marketing budget. Participates or leads cross-functional project teams; regularly manages exempt and non-exempt staff.

Job Description

Core Responsibilities

Effectively communicates campaign marketing strategy, initiatives and promotions, to all internal customers at all levels and departments.
Assists with business planning in order to lead market-level implementation of new products and service enhancements for products to residential and/or business markets.
Acts as a point-of-contact and Subject Matter Expert for all product-related issues.
Manages and budgets all pricing strategies for all core products.
Acts as a liaison between Region, Division, Corporate and System Marketing personnel to ensure that each group is informed of most recent product marketing developments and plans.
Provides market analysis, initiates market research, monitors promotional results, creates effective customer retention programs and implements appropriate training programs.
Develops loyalty programs, both broad-based and targeted, to help achieve budgeted objectives.
Participates in strategic plan development and builds alliances with industry partners and networks as needed to achieve product growth objectives.
Consistent exercise of independent judgment and discretion in matters of significance.
Regular, consistent and punctual attendance. Must be able to work nights and weekends, variable schedule(s) and overtime as necessary.

Other duties and responsibilities as assigned.

Primary Responsibilities:

Lead the personnel/employee development process through career coaching, mentorship, and training to deliver increased employee performance and retention
Drive sales and operational improvements to increase subscriber growth that include sales channel personnel productivity and performance management; Customer retention programs; sales order completion initiatives; Customer experience and Net promoter score improvements
Effectively communicate Sales and Marketing efforts to leaders, impacted departments, and frontline teams
Monitor competitive activity and work collaboratively to develop executable & sustainable programs to increase market share
Lead, manage and communicate area subscriber forecasting to provide effective outlook to positively impact marketing strategies and tactics
Oversee marketing expense budget, ensuring funding support to drive subscriber growth and retention

Employees at all levels are expected to:

Understand our Operating Principles; make them the guidelines for how you do your job.
Own the customer experience - think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.
Know your stuff - be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.
Win as a team - make big things happen by working together and being open to new ideas.
Be an active part of the Net Promoter System - a way of working that brings more employee and customer feedback into the company - by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.
Drive results and growth.
Respect and promote inclusion & diversity.
Do what's right for each other, our customers, investors and our communities.

Disclaimer:

This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.

Comcast is an EOE/Veterans/Disabled/LGBT employer.

Education

Bachelor's Degree

Relevant Work Experience

10 Years +