eCommerce Content Optimization Senior Analyst
Posted on: 21 Jul 2021
Winston-Salem, NC
Job Description
Overview
Develop best in class copy and enhanced, below-the-fold content across a diverse, Global eCommerce landscape including internal B2C and external Retailers. Build and be a leader in cross-functional development processes to ensure go-to-market is tight and well-defined. Generate content for a backlog of legacy products along with balancing workflows for New Product Development content, filling gaps while minimizing resource constraints. Assist cross-functional business leads with making new decisions on content necessary to be best in class on the digital shelf. Track content changes over time along side eCommerce Content Syndication team to determine content efficacy, staying up to date on latest industry trends and customer requirements.
Responsibilities
The eCommerce Content Optimization Senior Analyst participates in all aspects of global eCommerce content development and deployment, working cross-functionally where necessary. Responsibilities include but are not limited to:
Assist in the development of strategy for building robust, conversion-focused content for use across eCommerce channel.
Develop and present optimization opportunities for HBI content processes and requirements to cross-functional leadership teams.
Assists management with associate/analyst level eCommerce Content Optimization Analysts where necessary to train and provide direction on industry trends and best practices.
Works with internal teams/external vendors in building the right technology for associate/analyst level roles to research and review SEO for HBI product categories.
Creates, maintains, and updates SEO-enriched content for eCommerce use cases.
Creates, maintains, and updates below-the-fold content for use on top strategic retailers and internal B2Cs.
Works closely with eCommerce Content Syndication team members to implement and review base and enhanced copy for online retail use.
Sources SEO keywords for products and is adept at organic keyword insertion.
Work primarily within a Product Information Management platform to track and version control content development and deployment.
Partners with Digital Shelf Analytics team to develop content metrics to measure content efficacy across channels/regions.
Works with eCommerce, Marketing, and Product teams to strategically position branded products.
Qualifications
Minimum Education and Experience Required:
Bachelor’s Degree or Equivalent Experience required.
5+ years’ experience developing best-in-class copy and content experiences for eCommerce.
Preferred Experience:
Professional understanding of SEO as it pertains to product content, on B2C “owned” sites as well as top retail partners such as Amazon/Walmart/Target.
Demonstrated ability to source SEO for use through available tools (ex. Google Keyword Planner).
Demonstrated ability to profile customers and develop personas based off eCommerce channel to assist in developing targeted strategies.
Prior experience working with a Product Information Management system (ex. Salsify) is preferred.
Outstanding communication skills, written and verbal.
Strong organizational and time-management skills.
Mastery of standard spreadsheet, word processing, and presentation software.
Hanesbrands Inc.
Winston-Salem, NC
HanesBrands is a socially responsible manufacturer and marketer of leading everyday basic apparel under some of the world's strongest apparel brands in the Americas, Europe and Asia, as well as in Australia and South Africa. Our iconic innerwear and activewear apparel brands found in the United States and elsewhere include Hanes, Champion, Playtex, Bali, Maidenform, JMS/Just My Size, Wonderbra and Gear for Sports. Outside the United States, we also have dominant national and regional brands, including DIM, Nur Die/Nur Der, Lovable, Abanderado, Shock Absorber, Zorba, Sol y Oro, Rinbros, Track N Field and Ritmo.
We are the world’s largest marketer of basic apparel. We sell bras, panties, shapewear, sheer hosiery, men's underwear, children's underwear, socks, T-shirts, sweatshirts, fleece and other activewear. In the United States, we sell more units of intimate apparel, male underwear, socks, shapewear, hosiery and T-shirts than any other company.
Founded in 1901, Hanes has a long history of innovation, product excellence, and brand recognition. In fact, nearly 90 percent of U.S. households have our company's products in them. We revolutionized Tagless T-shirts and underwear, we invented the sports bra and the stretch-cup T-shirt bra, we were the first to advertise a bra on national television (Playtex), and we are innovating with ComfortBlend and temperature-control X-Temp fabrics and seamless Smart Sizes bras.
Our Sell More, Spend Less and Make Acquisitions strategies are driving growth and creating value for our shareholders, consumers, retailers, employees and communities. Hanes has made more than a half dozen acquisitions, including Maidenform Brands, Gear for Sports and Knights Apparel in the United States and DBApparel in Europe.
Based in Winston-Salem, N.C., Hanes is a member of the S&P 500 and is ranked No. 490 on the Fortune 500 list. The company has approximately 65,300 employees in more than 40 countries.
Unlike most apparel companies, Hanes primarily operates its own manufacturing facilities. More than 90 percent of the apparel units that we sell worldwide and in the United States are manufactured in our own plants or those of dedicated contractors.
We take great pride in our strong reputation for ethical business practices and the success of our Hanes for Good corporate responsibility program for workplace practices and community and environmental improvement. The company is the only apparel producer to ever be honored by the Great Place to Work Institute for its workplace practices in Central America and the Caribbean. In the United States, the company has earned the Forbes magazine Best Place to Work honor. Hanes has won U.S. Environmental Protection Agency Energy Star sustained excellence recognition for seven consecutive years. Hanes has significant goals for reducing energy use, carbon emissions and water use and publicly reports its progress each year.
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IndustryManufacturing
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No. of Employees67,200+
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Website
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Jobs Posted475
