Associate Omnichannel Marketing Manager
Posted on: 19 Jul 2021
Mason, OH
Job Description
Key Responsibilities
Develop innovative omnichannel marketing plans to generate business results at Kroger: Integrates knowledge of Clorox/Brand objectives, customer strategies and consumer/shopper insights to develop customer specific strategies and business building programs. Integrates retailer specific marketing plans into overall sales strategy at retailer.
Leads execution of omnichannel marketing plans with excellence: Manage the budgeting, planning and development of marketing programs at retailer from creative concept to execution.
Drive OmniChannel Marketing efficiency and ROI: Works within assigned budget to ensure effective and efficient spends. Gives input into strategies/plans based on pre/post event analysis. Oversees agency administrative management of budget.
Contribute to OmniChannel Marketing capability and influence: Serves as the voice of the consumer to influence brand and retailer strategy. Builds strong relationships with internal cross-functional teams and leverages omni/shopper marketing and retail tools, processes, resources. Supports external (retailer/agency/vendor/marketing partner) relationships to ensure flawless execution of plans.
Key Skills, Abilities, Experience and Education Required
Requirements:
BS/BA degree (focus on marketing or business preferred)
1-3 years of CPG Brand Marketing, OmniChannel/Shopper/Customer Marketing (at top tier CPG company), or CPG sales experience preferred but not required
Previous experience working with Kroger preferred but not required
Key Skills and Competencies:
Planning and Organizing
Adaption and Flexibility
Motivation and Commitment
Analytical and Decision Making
Interpersonal Relationship Management
Communication
Leadership and Influence
Leveraging and Integrating Resources (Teamwork)
Clorox Company
Oakland, CA
Draw outside the lines. Challenge conventional thinking. And exceed your own expectations. At Clorox, we relentlessly challenge how things are done, and imagine new ways we can help consumers around the globe live happier, healthier lives. After all, innovation is not just a word here a Clorox; it’s how we operate.
In your role with us, you might help develop the next digital breakthrough, or add to our already-impressive list of patents. Wherever your work takes you, one thing is sure. At Clorox, you’ll help take our world-class products to the next level — and beyond.
Our VALUES
What powers you, at your core? Our values are an intrinsic part of who we are as a company, and as individuals. They reflect the commitment we make to each other and to our consumers, customers and shareholders: that we will always act with integrity and strive to achieve excellence.
Do the Right Thing
The long-term health of the company depends on our integrity, on the way we treat the environment, and on always making decisions that uphold the high standards and ethics that are the foundation of our culture.
Stretch for Results
Our success is measured by our ability to consistently win in the marketplace. Setting high expectations, pushing beyond the ordinary, and creating innovative solutions are some of the ways we stretch for results.
Take Personal Ownership
Progress is driven by those who own their results and achieve those results as quickly, simply, and effectively as possible. Taking personal ownership recognizes that each of us has a responsibility and role to ensure we deliver excellent results and meet our goals.
Work Together to Win
Success depends on productive collaboration between Clorox employees and our business partners. While individual ownership and contributions make a difference, teamwork is equally important to achieving great results.
We’re also looking to make everyday life better in the world by giving back to our communities. But that’s not everything there is to know about working at Clorox.
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IndustryConsumers goods
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No. of Employees8,700
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Website
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Jobs Posted214
