Job Description

About the job

The Content Strategist works closely with all project teams to achieve client business goals by maximizing the commercial impact of content. The strategist plays an integral role in the development of client Web sites, applications and campaigns by determining the content need for projects and working closely with the client to ensure necessary content is sourced or generated. A professional communicator capable of grasping communication challenges and devising editorial solutions, the strategist has a well-rounded knowledge of the web, as well as thorough familiarity with leading trends in UX, usability, search engine optimization and content marketing. As a usability expert, the strategist will be deeply involved in the content development and distribution process from outset to completion.

You Will

Building strategies for developing, implementing and managing compelling and well-organized content based on a thorough understanding of business objectives, user needs and industry best practices
Analyzing and assessing client’s digital content
Developing distribution plans for positioning content across multiple channels to drive desired business results
Drafting content publication and migration workflows
Creating, re-purposing and writing Web site content
Producing all content strategy deliverables including content audits, gap analyses, taxonomies, metadata frameworks, style guides and page tables
Producing content classification and tagging systems
Collaborating with Creative Team members to determine the conceptual and copy direction of online initiatives, including setting guidelines for the editorial tone, style, and voice of all content
Collaborating on site navigation and content organization
Working with client to enhance, edit and reformat legacy and newly created content
Developing and sharing expertise on client products and services
Collaborating on content and site navigation labels
Interacting with project teams to understand business objectives and audience demographics
Developing content indexes and mapping documentation for the new site
Articulating the value of content strategy to existing and new clients

You Have:

Demonstrated ability to lead content strategy across the entire web development process
A degree or diploma in library science, journalism, communications, English or a related field
Background in researching, UX, writing and usability
Minimum 4 years of Marketing/Communications experience in a Web-focused company or agency
Detail orientated and attentive proof reader
Ability to multitask and meet tight deadlines
Understanding of content management systems and strategies
Ability to clearly and concisely communicate complex or demanding subject matter, either verbally or in written form
Ability to work both independently and contribute as part of a production team