Spectrum Reach is currently seeking a dynamic sales leader to manage and drive revenue in our Coppell, TX local media market.
WHAT YOU WILL DO
As Local Sales Manager, you will build and lead a team of Advertising Account Executives, helping them develop multi-screen marketing initiatives for local businesses and/or their advertising agency partners across our cable TV channels as well as our advanced digital products. You will create a winning sales team by providing coaching, inspiration and management as well as developing effective sales techniques to grow key accounts. The Local Sales Manager collaborates with the Director of Media Sales to maximize pricing, sponsorships, and inventory utilization to ensure revenue goals are met/exceeded.
At Spectrum Reach, we offer more than just a job, we offer a career without boundaries!
WHO WE ARE
In 2020, Spectrum Reach was named the Most Trusted Media Sales company in America and won the award for best Audience Based Buying Platform for our AudienceApp product. Close to 3,000 diverse employees across 39 states make up the advertising sales division of Charter. We offer data driven custom solutions for advertisers through national cable networks, internet advertising, mobile marketing and events supported by marketing, research and award-winning creative services teams. Spectrum Reach applies insightful research to understand consumer behavior and build targeted, multi-screen media plans personalized for each customer. From traditional commercial advertising to exciting new opportunities in interactive media, Spectrum Reach brings advertisers effective, efficient ways to reach their audiences and generate enthusiasm with their customers. You can learn more about us at www.spectrumreach.com.
WE ARE LOOKING FOR
An outstanding leader who can develop, communicate and execute sales plans to meet revenue goals by managing a successful team of sales professionals
An enthusiastic Sales Evangelist that can engage and inspire others
Manage local market territory to proactively identify key accounts and growth opportunities
Evaluate the effectiveness of sales strategies and implement changes as needed
The ability to utilize available analytic research to create proposals and sales collateral Provide training, development, and coaching of sales techniques, account planning, account management, quantitative and qualitative research tools The ability to conduct presentations to advertising agencies and potential clients
Someone who continuously works to expand their knowledge of advertising in Centers of Excellence and specialty categories
3+ years of management experience and 5+ years of advertising sales experience in cable, broadcast, radio or advanced advertising / digital media
A Bachelor degree is required; Masters degree preferred but equivalent training/experience will be considered
Other:
Willingness and ability to travel as required up to 20%
A passion for continuing professional and personal development, learning and accomplishment
Ideal candidates will have 3+ years experience in digital media, Advanced Advertising, data driven, impression based and programmatic media sales with a proven track record of building effective advanced advertising teams
Prior knowledge of advertising and CRM software is preferred. (Salesforce, Strata, Scarborough, Polk, Nielsen, IAB certified, Adword certified, etc.)
Driving is a requirement for this position. Applicants must possess and maintain a valid Drivers License, reliable transportation, and a safe driving record.
For more information on Spectrums benefits, please click here.
New York, New York
Time Warner Cable (TWC) was an American cable television company. Before it was purchased by Charter Communications on May 18, 2016, it was ranked the second largest cable company in the United States by revenue behind only Comcast, operating in 29 states. Its corporate headquarters were located in the Time Warner Center in Midtown Manhattan, New York City, with other corporate offices in Stamford, Connecticut; Charlotte, North Carolina; and Herndon, Virginia. From 1971 to 1981, Time Warner Cable, as Warner Cable, owned Dimension Pictures.
It was controlled by Warner Communications, then by Time Warner. That company spun off the cable operations in March 2009 as part of a larger restructuring. From 2009 to 2016, Time Warner Cable was an entirely independent company, continuing to use the Time Warner name under license from its former parent (including the "Road Runner" name for its Internet service, now Spectrum Internet).
In 2014, the company was the subject of a proposed purchase by Comcast Corporation, valued at $45.2 billion; however, following opposition to the deal by various groups, along with plans by the U.S. government to try to block the merger, Comcast called off the deal in April 2015. On May 26, 2015, Charter Communications announced that it would acquire Time Warner Cable for $78.7 billion, along with Bright House Networks in a separate $10.1 billion deal, pending regulatory approval.
The purchase was completed on May 18, 2016; Charter had continued to do business as Time Warner Cable in its former markets, but has now re-branded these operations under the Spectrum brand in most markets (even Charter launched this brand in 2014), though it will continue to use the roadrunner.com email addresses and adelphia.net email addresses to new customers.