Job Description

Part art. Part science. All passion. Our marketing and advertising teams bring a unique blend of skills to tell the DISH story with invention. Whether coordinating high-level messaging for the C-suite, interacting with journalists to drive our own breaking news or launching a campaign around our latest innovation, our team lends their voice to the future of communication.

Job Duties and Responsibilities:

Sling & DISH Marketing are at the center of telling our story of innovation to the consumer. We offer significant career growth and skill development opportunities across a wide range of disciplines including Digital, Latino, Brand, Direct, Retention, International, Media, Programmer, Analytics, Consumer Insights and Customer Marketing. From day one, you will be responsible for learning the business, developing and executing marketing plans, collaborating with other teams across the company and working with internal and external creative agencies and vendors. To be successful, you will need strong analytical skills, a passion for consumer and market understanding and a drive to deliver creative and innovative solutions that allow us to win in the marketplace.

What you will be doing:

We are seeking a digital marketing expert in the paid social arena to create attention-grabbing campaigns on Facebook and other relevant social media platforms. The successful Paid Social Specialist will oversee campaign budgets, strategy, execution and performance to drive customer acquisition and retention.

Daily, hands-on-keyboard management of paid social media buys within Facebook Ads Manager and other social media platforms, constantly optimizing against multiple performance based KPIs in complex campaigns
Work with internal creative agency to request, test and optimize existing assets based off media insights, to support business and campaign goals
Derive insights from campaign performance, work with analytics team on larger analyses and test-and-learn agendas
QA tag and pixel implementation, troubleshoot with IT, and external ad-serving platforms
Assist in concepting and launching new media strategies and campaigns across multiple lines of business including but not limited to Sling, DISH Network, and OnTech
Partner across the marketing department, broader organization, and external partners like ESPN, NFL, Google and others to drive digital campaigns, conversion rate optimization testing and ensure marketing campaigns are executed holistically to deliver market share growth
Assist in vetting and implementation of new technology partners including but not limited to cross-device tracking, 3rd party ad verification and call tracking platforms

Successful Paid Social Specialist candidates have:

Bachelor’s degree from a recognized 4-year college or university
Minimum 2-3 years of experience in digital marketing media execution role
Hands-on-keyboard experience in Facebook Ads Manager and/or The Trade Desk platform
Experience with emerging digital marketing platforms e.g. Snapchat, Pinterest, TikTok, digital audio and connected TV a plus
Extensive experience with Excel and Google Spreadsheets; comfort with pivot tables, vlookups and other analytical functions
Experience with media buying in an agency setting a strong plus
Strong quantitative orientation with expertise in data analysis and insights; strong detail orientation
Ability to work effectively and in an error-free manner under right time constraints
Track record delivering profitable digital marketing results and other KPIs
Excellent communication and cross-functional relationship management skills
Passion for the constantly-changing digital landscape with finger on the pulse of emerging digital platforms and trends