Walmart Inc.

Senior Manager, Marketing Operations - eComm - Onsite Display Lead

Posted on: 12 Apr 2021

San Bruno, CA

Job Description

Position Summary...

What you'll do...

Walmart Connect is seeking an experienced Onsite Display Lead to join our team in San Bruno. We are looking for an individual who loves digging into data, troubleshooting, learning new technologies and solving difficult problems. As the Onsite Display Lead, you will be responsible for curating and driving the onsite display optimization strategy an looking for new and creative ways to increase the performance of our ad products across WMCs O&O properties.

You will partner closely with Sales, Analytics, Products and Technical Operations to roll-out new products, features, and integrations. You will become an expert in Walmart's omni-channel solution, using Walmarts proprietary data, to deliver exceptional performance for our clients.

Responsibilities

* Manage and run Onsite Display Analyst Team
* Develop and drive the onsite display optimization strategy
* Contribute data driven insights for developing successful sales strategies and brand performance
* Keep up-to-date with industry changes, case studies and regulatory impacts
* Collaborate with WMC teams to determine the optimal media mix solutions
* Analyze and understand inventory levers and patterns
* Identify new ways to grow inventory with our data-focused/audience-driven business
* Work with partnership with WMC Key-Stakeholders to develop and manage Programmatic Partnerships
* Collaborate with the WMC analytics team to provide weekly revenue dashboards and maintain revenue at risk.
* Work closely with Campaign Management to implement best practices and resolve escalations
* Work with Technical Operations and Product to onboard new inventory and ad initiatives
* Establish team goals and work with direct reports to execute, measure progress, and share results
* Provide mentorship, guidance and career development to a team of inventory and optimization analysts.

Managers Preferred Qualification

* 6+ years of experience in Digital Ad Ops, Product or Media Buying
* Experience managing high performing teams
* A great depth of understanding on the online advertising industry: desktop, mobile (web/in-app), and video
* Fluency in the language of digital media and online measurement: impressions, CTR, CPMs, eCPMs, uniques, pageviews, visits, referrers, viewabililty, demo comps, etc.
* Highly proficient in digital ad server technology (e.g. Google Ad Manager), Demand Side Platforms (e.g. AppNexus, DV360), SaaS platforms and data measurement.
* Demonstrated ability to thrive in a fast-paced environment while managing multiple projects and tight deadlines
* Strong knowledge of campaign lifecycle management, ad sales process, trafficking, QA, performance analytics/ reporting.
* Comfortable working with large data sets using a variety of tools
* Strong verbal and written communication skills
* Passion for digital media and advertising technology

About Walmart Connect

At Walmart, we enable the connection between supplier brands and retail shoppers at unprecedented scale. As primary stewards of our brand promise, Save Money. Live Better, we work alongside some of the most talented people in the world to engage with the more than 150M households who shop with us. This is a unique opportunity to join a small, high-visibility team within the largest company in the world. We believe all digital advertising can be targeted and accountable and we have Walmarts sales data to prove it. Walmart Connect wins when suppliers invest in digital media to drive growth; Walmart and our supplier partners win when your digital expertise helps sell more goods online and offline. Growth in our digital advertising business is key to Walmarts overall growth strategy.

Walmart Connect (the digital ad sales arm for Walmart.com, Jet, Hayneedle, Online Grocery, Vudu, etc.) is dedicated to driving measurable outcomes for our suppliers, merchants, stores, GMs, brand advertisers, and agencies. Our full funnel ad solutions leverage Walmarts in-store and online data, extensive reach, and to provide measurable results for our clientele. With a range of flexible pricing and buying models, including self-service; these solutions help businesses build brand awareness, engage with Walmart consumers, and convert Walmart consumers to shoppers.



Minimum Qualifications...

Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.

Minimum Qualifications
Bachelor's degree in Business, Marketing, or related field and 2 years' experience in marketing operations, business management, or related field
OR 4 years' experience in marketing operations, business management, or related field.
2 years' experience in strategic sourcing and procurement.



Preferred Qualifications...

Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.

Leading cross-functional projects, Marketing or advertising agency management



Primary Location...

850 Cherry Avenue, San Bruno, CA 94066-3031, United States of America

Walmart Inc.

Bentonville, AR

Walmart Inc. is an American multinational retail corporation that operates a chain of hypermarkets, discount department stores, and grocery stores. Headquartered in Bentonville, Arkansas, the company was founded by Sam Walton in 1962 and incorporated on October 31, 1969. It also owns and operates Sam's Club retail warehouses. As of April 30, 2019, Walmart has 11,368 stores and clubs in 27 countries, operating under 55 different names. The company operates under the name Walmart in the United States and Canada, as Walmart de México y Centroamérica in Mexico and Central America, as Asda in the United Kingdom, as the Seiyu Group in Japan, and as Best Price in India. It has wholly owned operations in Argentina, Chile, Canada, and South Africa. Since August 2018, Walmart only holds a minority stake in Walmart Brasil, with 20% of the company's shares, and private equity firm Advent International holding 80% ownership of the company.

Walmart is the world's largest company by revenue—over US$500 billion, according to Fortune Global 500 list in 2018—as well as the largest private employer in the world with 2.2 million employees. It is a publicly traded family-owned business, as the company is controlled by the Walton family. Sam Walton's heirs own over 50 percent of Walmart through their holding company, Walton Enterprises, and through their individual holdings. Walmart was the largest U.S. grocery retailer in 2019, and 65 percent of Walmart's US$510.329 billion sales came from U.S. operations.

The company was listed on the New York Stock Exchange in 1972. By 1988, Walmart was the most profitable retailer in the U.S., and by October 1989, it had become the largest in terms of revenue. Originally geographically limited to the South and lower Midwest, by the early 1990s, the company had stores from coast to coast: Sam's Club opened in New Jersey in November 1989 and the first California outlet opened in Lancaster in July 1990. A Walmart in York, Pennsylvania opened in October 1990: the first main store in the Northeast.

Walmart's investments outside North America have seen mixed results: its operations and subsidiaries in the United Kingdom, South America, and China are highly successful, whereas its ventures in Germany and South Korea failed.