Job Description

The social media marketing specialist will assist with the administration of Optum's social media marketing. This role will help execute organic and paid social media campaigns across multiple channels including LinkedIn, Twitter, and Facebook.

The ideal candidate for this position will have experience using social media to meet business objectives. We are seeking a creative self-starter with excellent writing skills, strong attention to detail, and a team-player attitude.

You'll enjoy the flexibility to telecommute* from anywhere within the U.S. as you take on some tough challenges.

Primary Responsibilities:

* Help develop and manage weekly and monthly social media editorial calendars
* Write compelling copy for social media posts across LinkedIn, Twitter, Facebook, serving as the voice of the company
* Schedule posts in Sprinklr and monitor day-to-day activity
* Conduct social listening to better understand and engage with target customers
* Provide live social support for company events and industry conferences to help boost brand awareness
* Work with the internal stakeholders in marketing, sales, and research to plan and implement social media campaigns
* Advise on best practices and conduct A/B testing to maximize ad spend, generate sales leads, and meet campaign objectives
* Monitor campaign progress and make adjustments in-the-moment
* Track performance metrics in Sprinklr, Google Analytics, and native social platforms to understand trends and make data-driven decisions about campaign strategy
* Report on performance to key stakeholders to demonstrate ROI and communicate value of social media

You'll be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in.

Required Qualifications:

* 1+ years of experience in a marketing- or writing-focused role
* Experience following an editorial style guide, ability to clearly express complex ideas in under 200 characters, and ability to adapt language for different channels and audiences
* Experience using a digital analytics platform such as Google Analytics
* Experience using attention to detail and organizational skills, with proven ability to meet deadlines and produce high-quality work

Preferred Qualifications:

* Bachelor's degree in Marketing or a related field
* 3+ years of digital marketing experience
* Experience using social media to build brand awareness, drive web traffic, and support lead generation
* Experience using a social media management platform such as Hootsuite, Sprout, or Sprinklr
* Basic Photoshop skills
* Basic knowledge of HTML
* Knowledge of SEO and keyword research and advertising
* Understanding of the health care landscape, including policy trends and the key challenges facing hospitals and other segments within health care

UnitedHealth Group is an essential business. The health and safety of our team members is our highest priority, so we are taking a science driven approach to slowly welcome and transition some of our workforce back to the office with many safety protocols in place. We continue to monitor and assess before we confirm the return of each wave, paying specific attention to geography-specific trends. At this time, 90% of our non-clinical workforce transitioned to a work at home (remote) status. We have taken steps to ensure the safety of our 325,000 team members and their families, providing them with resources and support as they continue to serve the members, patients and customers who depend on us.

You can learn more about all we are doing to fight COVID-19 and support impacted communities: click here.

*All Telecommuters will be required to adhere to UnitedHealth Group's Telecommuter Policy.

Colorado Residents Only: The salary range for Colorado residents is $53,300 to $95,100. Pay is based on several factors including but not limited to education, work experience, certifications, etc. As of the date of this posting, In addition to your salary, UHG offers the following benefits for this position, subject to applicable eligibility requirements: Health, dental, and vision plans; wellness program; flexible spending accounts; paid parking or public transportation costs; 401(k) retirement plan; employee stock purchase plan; life insurance, short-term disability insurance, and long-term disability insurance; business travel accident insurance; Employee Assistance Program; PTO; and employee-paid critical illness and accident insurance.

Diversity creates a healthier atmosphere: UnitedHealth Group is an Equal Employment Opportunity/Affirmative Action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law.

UnitedHealth Group is a drug-free workplace. Candidates are required to pass a drug test before beginning employment.

Job Keywords: Social Media, Marketing, Work from Home, WFH, Telecommute, Remote, Hiring Immediately, RPO, work at home, WAH, remote, RPO, RPO