Job Description

Description

In Creative Services, Art Directors develop and execute creative concepts that align with creative strategy and help to establish and communicate the visual expression of our company brand. This includes directing photo and video shoots, as well as illustration, motion, and digital components. The Art Directors report to the Creative Director.

Additional responsibilities include:

developing relevant and unique conceptsalone or with other Creative Development team membersthat support marketing business objectives, align with creative strategy, and strengthen the Publix brand
providing direction to additional creative resources that are contributing to the development of a creative project
working on special Creative Services related assignments, which include but are not limited to participating in discussions about creative strategy, designing presentations for Creative leadership and designing elements for Marketing initiatives
staying up-to-date on industry and market trends
fostering professional growth of fellow associates
dedicating time to Marketing innovation and quality improvement
Required Qualifications Associates Degree in graphics/communication field or equivalent experience
one (1) year experience in art direction or three (3) years of experience in graphic design
computer skills including Mac OS, Adobe Creative Suite, and Microsoft Office
knowledge of art direction process to effectively direct creative resources in the production process
knowledge of design process to create mechanicals and art direct both internal and external resources in the execution of concepts
knowledge of Marketing department workflow processes and project lifecycles
knowledge of industry and market trends
knowledge of digital, printing, broadcast, and distribution processes
ability to creatively convey information in an engaging and relevant way
ability to evaluate creative work for effectiveness against established creative strategies and objectives
skilled in concepting a variety of visual elements (ads, brochures, posters, packaging, signs, logos)
highly skilled in typography, layout and composition
ability to manage multiple projects at the same time
time management skills
effective collaboration skills
presentation skills
passion for delivering great work and meaningful results
willingness to travel up to several days at a time with overnight stays
willingness to work late hours and during weekendsPreferred Qualifications Bachelors Degree in Fine Arts, Design, or Arts
three (3) years of experience in art direction or five (5) years of experience in graphic design
computer skills using Keynote
knowledge of the Publix brand and lines of business
knowledge of Publix target customer
knowledge of business objectives