Job Description

At Ally, we take the safety and health of our employees seriously. Related to COVID-19, Ally moved quickly and decisively to protect the health and well-being of our teammates, including instituting a work-from-home protocol in mid-March. We are continuing to hire during this time and are finding new and innovative ways to onboard new teammates remotely. Flexibility remains key as we approach the evolving situation. Our teams will continue to work-from-home until leadership, in coordination with governmental guidance and requirements, determine that it is safe to re-enter our facilities.

You can read more about how Ally is supporting our employees, customers, auto dealers and communities during this unprecedented time here.

Position Description

The Sr. Manager -- Strategic Content Initiatives will play a key role in developing a new content ecosystem for Ally. This role will set the foundations for content, including key strategic projects such as leading the migration of our editorial site onto a new platform and content management system, developing personalized content led consumer journeys and building consistent cross-channel reporting that aligns to business goals. This position also will look for unique opportunities to expand the reach of content, including in-app content integrations and off-platform strategic partnerships that continue to grow our audiences.

Job Responsibilities

* Support development of branding the new content ecosystem.
* Work with cross-functional partners to build new content hub.
* Build out content integration into app and website.
* Develop on-site personalized consumer experiences.
* Guide development of metadata tagging strategy.
* Work with social, digital and email partners on coordinated content promotion and measurement.
* Develop strategic off-platform partnerships for editorial distribution
* Use data insights to identify areas of strategic opportunity and work with editors to implement.
* Stay up to date on the latest trends and provide input on innovation in the content space.
* Partner with content data analyst to create analytics performance summaries and benchmarks.
* KPIs to guide content development.

Qualifications

* Bachelor's degree in journalism, business, communications, PR or marketing.
* Experience working with Adobe Experience Manager and WordPress.
* Ability to build effective working relationships with colleagues inside and outside the organization.
* Self-motivated with the ability to prioritize and multi-task.
* Works well under pressure and is able to meet tight deadlines.
* Ability to work and make decisions independently.
* Strong attention to detail.
* 5-7 years of professional experience in a newsroom, agency or corporate content environment.
* Deep understanding of content analytics tools.
* Proven track record of scaling audiences across multiple platforms.
* Knowledge of financial services business a plus.
* Experience managing a content budget and P+L.
* Experience in a project/program management capacity.

Ally Overview

Ally Financial Inc. (NYSE: ALLY) is a leading digital financial services company and a top 25 U.S. financial holding company offering financial products for consumers, businesses, automotive dealers and corporate clients. Ally's legacy dates back to 1919, and the company was redesigned in 2009 with a distinctive brand, innovative approach and relentless focus on its customers. Ally has an award-winning online bank (member FDIC), one of the largest full service auto finance operations in the country, a complementary auto-focused insurance business, a growing digital wealth management and online brokerage platform, and a trusted corporate finance business offering capital for equity sponsors and middle-market companies.

Business Unit/Enterprise Function

The Marketing Team is made up of dedicated world class marketing and communications professionals who are responsible for the strategic development and execution of campaigns and initiatives to support Ally, its business lines and product offerings. In addition, the external communications arm of marketing is responsible for advancing Ally's corporate reputation and promoting the company's strategic objectives by developing and executing communications plans for the media and external stakeholders. Marketing also has responsibility for the Ally brand, social media, customer engagement, media relations and cross sell efforts. Additionally, the marketing team oversees enterprise research and delivers insight, tools and trends to the enterprise.

Total Rewards Information

Ally's compensation program offers market-competitive base pay and pay-for-performance incentives (bonuses) based on achieving personal and company goals. But Ally's total compensation -- or total rewards -- extends beyond your paycheck and is designed to support and enrich your personal and professional life, including:

* Time Away: competitive holiday and flexible paid-time-off, including time off for volunteering and voting.
* Planning for the Future: benefits to help you plan for the near and long term including an industry-leading 401K retirement savings plan with matching and company contributions, student loan and 529 educational assistance programs, tuition reimbursement and other financial well-being programs.
* Supporting your Health & Well-being: flexible health and insurance options including dental and vision, pre-tax Health Savings Account with employer contributions and a total well-being program that helps you and family stay on track physically, socially, emotionally and financially.
* Building a Family: adoption, surrogacy and fertility support as well as benefits that help you take care of your family -- parental and caregiver leave, back-up child and adult/elder day care program and child-care discounts.
* Work-Life Integration: other benefits including LifeMatters Employee Assistance Program, subsidized and discounted Weight Watchers program and other employee discount programs.