Consumer Insights Research Intern - Summer 2021
Posted on: 5 Apr 2021
Santa Monica, CA
Job Description
Job Summary:
SUMMARY
Hulus Consumer & Market Insights (CMI) team is seeking a Consumer Insights Research Intern who will be an outstanding addition to our CMI team. As a research intern at Hulu, you will be working with the team that is redefining TV through our best-in-class video streaming experience, which millions of customers use to access world-class premium video content. You will support the primary, secondary and social research initiatives of the Consumer Insights team and work closely with the Insights Managers in a wide range of responsibilities during the research process. You will use various research methodologies, learn to integrate different types of data, and craft story-driven insights to advise business decisions throughout Hulu. The right person for this internship is not only someone with a strong interest in consumer research and a highly collaborative personality, but also someone who takes initiative and is passionate about the intersection of technology and television.
WHAT YOU'LL DO
* Brainstorm with Insights managers on various research projects to develop insights and advise stakeholder decisions about the brand, advertising, user engagement, and content
* Work on projects to understand different target audiences (profile key consumer groups and recommend marketing tactics)
* Provide a Gen Z perspective to analyses
* Support in monitoring Hulus competitors and provide recommendations
* Act as the point person between the Consumer Insights team and other Hulu Summer Interns
WHAT TO BRING
* Student currently pursuing an undergrad in Marketing or Analytics
* Team player, collaborative and inclusive
* Understanding of a variety of market research methodologies and their applications
* Comfortable working with quantitative and qualitative datasets
* Passionate about research, data, television, marketing, emerging media, and technology
* Strong PowerPoint/Excel and Google Slides/Sheets skills
* Highly organized and detail-oriented with the ability to work under pressure
* Ability to multi-task and pivot on various projects at once
NICE-TO-HAVES
* Experience with survey tools such as Qualtrics or Survey Gizmo
* Understanding of Statistics (probability, significance testing, correlations)
* Familiarity with data analysis tools: SPSS, R, Python, SAS
Twenty-First Century Fox
New York, New York
Twenty-First Century Fox, Inc. operates as a diversified media and entertainment company primarily in the United States and Canada, Europe, and internationally. It operates through Cable Network Programming, Television, and Filmed Entertainment segments. The company produces and licenses news, business news, sports, general entertainment, factual entertainment, and movie programming for distribution primarily through cable television systems, direct broadcast satellite operators, telecommunication companies, and online video distributors.
It also broadcasts network programming; and operates 28 broadcast television stations, including 11 duopolies in the United States. In addition, the company produces and acquires live-action and animated motion pictures for distribution and licensing in various formats in entertainment media, as well as produces and licenses television programming.
The company was formerly known as News Corporation. Twenty-First Century Fox, Inc. was founded in 1922 and is headquartered in New York, New York. As of March 20, 2019, Twenty-First Century Fox, Inc. operates as a subsidiary of The Walt Disney Company.
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IndustryMedia/Entertainment
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No. of Employees22,400
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Website
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Jobs Posted2256
