Job Description

About GM

Theres never been a more exciting time to work for General Motors.

To achieve our vision of a world with Zero Crashes, Zero Emissions and Zero Congestion, we need people to join us who are passionate about creating safer, better and more sustainable ways for people to get around. This bold vision wont happen overnight, but just as we transformed how the world moved in the last century, we are committed to transforming how we move today and in the future.

Why Work for Us

Our culture is focused on building inclusive teams, where differences and unique perspectives are embraced so you can contribute to your fullest potential as you pursue your career. Our locations feature a variety of work environments, including open work spaces and virtual connection platforms to inspire productivity and flexible collaboration. And we are proud to support our employees volunteer interests, and make it a priority to join together in efforts that give back to our communities.

Job Description

Theres never been a more exciting time to work for General Motors. To achieve our vision of a world with Zero Crashes, Zero Emissions and Zero Congestion, we need people to join us who are passionate about creating safer, better, and more sustainable ways for people to get around. This bold vision wont happen overnight, but just as we transformed how the world moved in the last century, we are committed to transforming how we move today and in the future.

Why work for GM:

Our culture is focused on building inclusive teams, where differences and unique perspectives are embraced so you can contribute to your fullest potential as you pursue your career. Our locations feature a variety of work environments, including open workspaces and virtual connection platforms to inspire productivity and flexible collaboration. And we are proud to support our employees volunteer interests and make it a priority to join in efforts that give back to our communities.

Job Description:

Responsible for leading, defining, and implementing BrightDrops CRM and organic social strategies. The CRM & Social Manager will:

* Guide CRM marketing activities across the entire business
* Manage BrightDrops day-to-day CRM activities and technology
* Collaborate closely with the BrightDrop sales team to ensure adoption and use of CRM capabilities (e.g. lead scoring, nurturing, etc.)
* Define and create lead qualification and scoring procedures
* Define CRM and social KPIs for the business
* Establish a reporting cadence and manage reporting up to leadership
* Work with the Brand & Content Manager to design email templates
* Manage all email campaigns and automated marketing strategies
* Create and execute BrightDrops organic social strategy
* Establish social listening and response best practices
* Manage CRM and social content creation strategy and execution
* Grow our community of industry experts and customers; be the voice of the customer
* Work with other members of the marketing team to implement CRM strategies and activities required for their domains

Additional Job Description

Minimum Qualifications:

* 5-10 years leading CRM and social strategy
* Fluent in English
* Demonstrated experience managing CRM strategy, technology, and activities
* Experience working for a B2B or commercial brand
* Flexibility to work with teams in different time zones
* Strong communication skills, particularly written

Preferred Background:

* Experience with Salesforce
* Entrepreneurial experience and/or advanced degrees a plus
* Bi-lingual (particularly Spanish or French)
* Bachelors degree

Desired Behaviors:

* Curious, optimistic, proactive, and self-starting
* Attentiveness to detail and precision in delivered work and presentation
* Demonstrates initiative by reaching beyond work assigned to improve output and/or help others
* Anticipates leadership direction and delivers results
* Deals well with ambiguity, conflict management and working cross-functionally
* Articulates complex analysis in a straightforward way

Benefits Overview

The goal of the General Motors total rewards program is to support the health and well-being of you and your family. Our comprehensive compensation plan incudes, the following benefits, in addition to many others:
Paid time off including vacation days, holidays, and parental leave for mothers, fathers and adoptive parents;
Healthcare (including a triple tax advantaged health savings account and wellness incentive), dental, vision and life insurance plans to cover you and your family;
Company and matching contributions to 401K savings plan to help you save for retirement;
Global recognition program for peers and leaders to recognize and be recognized for results and behaviors that reflect our company values;
Tuition assistance and student loan refinancing;
Discount on GM vehicles for you, your family and friends.

Diversity Information

General Motors is committed to being a workplace that is not only free of discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that workforce diversity creates an environment in which our employees can thrive and develop better products for our customers. We understand and embrace the variety through which people gain experiences whether through professional, personal, educational, or volunteer opportunities. GM is proud to be an equal opportunity employer.

We encourage interested candidates to review the key responsibilities and qualifications and apply for any positions that match your skills and capabilities.



Equal Employment Opportunity Statements

The policy of General Motors is to extend opportunities to qualified applicants and employees on an equal basis regardless of an individual's age, race, color, sex, religion, national origin, disability, sexual orientation, gender identity/expression or veteran status. Additionally, General Motors is committed to being an Equal Employment Opportunity (EEO) Employer and offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email us at Careers.Accommodations@GM.com . In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.