Job Description

Description

SHIFT: Day Job

SCHEDULE: Full-time

Anthem, Inc is an innovative company dedicated to advocating total person health by making insurance simpler. Through our affiliated companies, Anthem serves more than 106 million people, including more than 42 million within our family of health plans thats one in eight Americans!

We are hard at work reimagining our marketing organization to focus on bringing Anthems brand promise to life across all aspects of the consumer experience. We are eliminating traditional marketing silos so all Anthem talent is working together to improve the health and wellness of our members. If you have a passion for a career that impacts individual lives, we want to speak with you about joining our marketing team.

Submitting a link to writing samples is required (should be a link to your resume or submit samples)

The Marketing Communications Writer Sr is responsible for providing advanced creative and technical advice and writing support for the development and implementation of highly complex marketing communication materials. Primary duties to include, but are not limited to:

Consults with business leaders to identify business objectives.

Evaluates the effectiveness of communication plans and materials and recommends communication strategies and implementation approaches.

Collaborates with creative teams on customer needs and develops and implements communication solutions.

Researches, writes, edits, and reviews content for traditionally printed programs (marketing collateral, trade publication advertising, direct mail, etc.) and/or digital programs (online advertising, micro-sites, text campaigns, etc.).

Ensures all materials meet internal and external business and legal standards and follows appropriate corporate standards, guidelines, and approval processes.

Develops budget and negotiates services with outside vendors as required.

Identifies improvement/efficiencies that support operational excellence, and supports business initiatives (plain language, standardization, going paperless, etc).

Mentors other communication specialists and support staff.

Qualifications

***********Submitting a link to writing samples is required (should be a link to your resume or submit samples)

Requires a BA/BS degree; 5 years of related experience; or any combination of education and experience, which would provide an equivalent background. Experience in health care or managed care preferred.

Special skills/requirements needed:

Ability to creatively problem-solve

Ability to pivot quickly and work in a fast-paced environment

Experience understanding and writing in a brand voice

Consultative, solution-oriented mindset

Strong copyediting and proofreading skills

Confident communicator

We offer a range of market-competitive total rewards that include merit increases, paid holidays, Paid Time Off, and incentive bonus programs (unless covered by a collective bargaining agreement), medical, dental, vision, short and long term disability benefits, 401(k) +match, stock purchase plan, life insurance, wellness programs and, financial education resources, to name a few.

Anthem, Inc. is ranked as one of Americas Most Admired Companies among health insurers by Fortune magazine and has been named a 2019 Best Employers for Diversity by Forbes. To learn more about our company and apply, please visit us at careers.antheminc.com. An Equal Opportunity Employer/Disability/Veteran. Anthem promotes the delivery of services in a culturally competent manner and considers cultural competency when evaluating applicants for all Anthem positions.