Job Description

Job Description

Albertsons Companies is one of the largest food and drug retailers with 2,300+ stores. The Albertsons Companies family of brands includes some of the most prominent brands in food retailing, with a growing base of loyal shoppers. Thanks to the professionalism, diversity, spirit, and friendliness of our people, we have locations across the U.S.

The Digital Marketing team has an opening for an Omnichannel Customer Marketing Manager. This position is located in Pleasanton, California.

Position Purpose

This position presents the opportunity to work in a strategically important and fast paced digital marketing team. Within the digital marketing team, we are building a CRM marketing practice that partners to drive engagement across various aspects of the business (e-commerce, loyalty, etc.) to help us unlock long term value and growth with our customers by helping us build stronger relationships with them.

Key Responsibilities include, but are not limited to:

* Tangibly grow and deliver on omnichannel customer goals: Develop insight driven marketing activations and partner to bring to life solutions that drives omni-channel trial (instore or ecommerce, using digital and more channels) and adoption as part of a customer's shopping experience with us. Understand and ensure tracking against omni-channel customer goals:
* Manage and execute lifecycle journeys on owned channels that drives in-store customers to both try e-commerce and continue to use e-commerce. Inversely ensure campaigns are in line with an omnichannel customer's needs whether in store or on ecommerce.
* Partner with customer analyst to storytell and influence other marketing team members to bring to life activations based on customer insights and behavior in other marketing channels.
* Test and learn into evolving and enhancing communication journeys to represent customer needs.
* Whenever possible e-commerce is set up to be incremental to in-store / brick and mortar engagement.
* Drive high impact, best-in-class execution on owned channels: Have a bias for action and be able to shift from high level e-commerce marketing strategy to delivering best-in-class campaign execution on our owned channels (primary: email, site, mobile) for all key workstreams with our cross-functional partners. Inspire new ways to use our channels and how we innovate into new channels we don't operate in today.
* Bring subject matter expertise in using owned channels in innovative and strategic ways to drive customers and business impact.
* Ensure campaigns are always developed based on insights - personalized and customer relevance wherever possible.
* Push for maximum customer impact when thinking about content, incentive, customer journeys
* Have a strong handle of lifecycle and customer journey marketing
* Drive channel innovation wherever possible to make the most customer impact
* Drive data driven decision making: A data driven analytical marketer always ensuring closed loop testing, measurement and optimization of campaigns. Be a champion for customer tracking and reporting against overall e-commerce and omnichannel customer goals.
* Drive weekly reporting and insights for e-commerce goals. Be extremely comfortable with disparate data elements to tell a story on trends and influence fast turnaround mitigation.
* Consistently set up campaigns to drive personalization and optimal behavior led targeting.
* Ensure all campaigns are set up to drive key KPIs and consistently measured to ensure learnings are applied.
* Able to connect the dots on data creatively to inform activations.
* Partner closely with customer data and insights manager to turn insights into activations.

Qualifications:

* 5+ years of experience in roles similar to these: E-commerce marketing manager, Lifecycle marketing, email marketer / strategist
* 3-5 years of hands-on experience developing marketing strategies and executing them across owned channels (email, mobile, site)
* Retail and e-commerce experience preferred but not required.
* A marketer with a strong mind for analytics, customer data, segmentations and data science. Familiarity and comfort with test and learn approaches.
* A storyteller who brings data and analytics to life via marketing campaigns.
* You are courageous and when necessary are able to challenge and encourage partners to drive customer centric thinking and decision making.
* You are enthusiastic about innovating iteratively and comfortable with ambiguity
* You have a bias for action and are able to be autonomous and drive your own projects and influence other teams to work with you to bring your activations to market.
* You can effectively communicate with experts from different backgrounds and build strong stakeholder relationships.

About us

Albertsons Companies is at the forefront of the revolution in retail. With a fixation on innovation and building culture, our team is rallying our company around a unique vision: forging a retail winner that is admired for national strength, deep roots in the communities we serve, and a team that has passion for food and delivering great service.

Albertsons Culture Principles

* Compassion: We always treat each other with kindness and respect
* Team: We always support and recognize each other
* Inclusive: We always value everyone's perspective
* Learning: We always strive to grow and develop ourselves and others
* Competitive: We always act with integrity to win over the customer
* Ownership: We always take actions to drive our success

Physical Environment:

* Work may be performed in a temperature-controlled environment.
* Must sit, stand, or walk for extended periods of time.
* May spend long periods of time at desk or computer terminal.
* Will use keyboards, telephone, and other office equipment during the course of normal workday.
* Stooping, bending, twisting, and reaching may be required in completion of job duties.
* Work day is fast paced; some evening and weekend work may be required.

How to Apply: Interested candidates are encouraged to submit a resume by visiting https://www.albertsonscompanies.com/careers/en/home.html

Diversity is fundamental at Albertsons Companies. We foster an inclusive working environment where the different strengths and perspectives of each employee is both recognized and valued. We believe that building successful relationships with our customers and our communities is only possible through the diversity of our people. A diverse workforce leads to better teamwork and creative thinking, as well as mutual understanding and respect.

The Albertsons Companies policy is to provide employment, training, compensation, promotion, and other conditions of employment without regard to race, color, religion, sexual orientation, gender identity, national origin, sex, age, disability, veteran status, medical condition, marital status, or any other legally protected status.

We support a drug-free workplace -- some positions require applicants offered a position to pass a pre-employment drug test before they are hired.

AN EQUAL OPPORTUNITY EMPLOYER