NIKE

Membership Comms Specialist – North America Lifecycle Marketing

Posted on: 27 Mar 2021

Beaverton, OR

Job Description

Become a Part of the NIKE, Inc. Team

NIKE, Inc. does more than outfit the worlds best athletes. It is a place to explore potential, obliterate boundaries and push out the edges of what can be. The company looks for people who can grow, think, dream and create. Its culture thrives by embracing diversity and rewarding imagination. The brand seeks achievers, leaders and visionaries. At NIKE, Inc. its about each person bringing skills and passion to a challenging and constantly evolving game.

NIKE, Inc.'s storytellers, Marketing and Communication sets the brand tone. A creative force of specialists tell Nikes stories of innovation and sport through advertising, brand strategy, digital engagement and product presentation. Using channels ranging from retail stores to social media, Marketing & Communication teams connect the science and art of Nike innovations to the hearts and minds of athletes around the world.

WHO WE ARE LOOKING FOR
Nike Consumer Direct Marketing is looking for 3 Member Comms Specialists to be a part of the NA Member Lifecycle Marketing team and play a meaningful role in driving the evolution of data-driven, member-centric marketing at Nike! These positions will be key components to how we onboard, engage, and retain new Nike members, and encourage them to take actions indicative of stronger long-term engagement and retention. The three roles will focus on different phases of the member lifecycle Acquire, Engage, and Retain.

The ideal candidate should have a background in or an understanding of lifecycle marketing across channels both digital and physical. The role is highly cross-functional, and will require effective communication and collaboration. The candidate will need to be able to eloquently blend art and science, with an understanding of how to interpret and action on data and an ability to develop innovative creative briefs. The candidate should understand the latest digital marketing/CRM technology in order to build comms and journeys that are feasible and take advantage of the full suite of available capabilities.

WHAT YOU WILL WORK ON
If this is you, you will drive the creation and optimization of always-on communications for Nike members, and partner with the channel owners to tailor and deploy by platform. This will include briefing creative & audiences, ensuring technical feasibility, and coordinating with channel teams to execute and deploy.

A typical day/week looks like planning against new capabilities and triggers from our Global partners, making recommendations to test/learn/optimize current communications, and partnering across the org to deploy new or updated comms (emails, in-app messages, notifications).

WHO YOU WILL WORK WITH
Among others, youll partner with Member Growth to identify business opportunities, Marketing Science to understand data and insights, and Channel Leads to execute by platform.

WHAT YOU BRING
- Bachelors degree plus a minimum 3 years of experience working in CRM, loyalty and/or digital marketing

- Experience implementing and managing digital marketing communications across multiple digital and physical channels

- Technical knowledge of the latest digital marketing tools and channels

- Experience working with and actioning on data and insights

- Self-starter who excels at being a part of a team but is also skilled at working independently

NIKE, Inc. is a growth company that looks for team members to grow with it. Nike offers a generous total rewards package, casual work environment, a diverse and inclusive culture, and an electric atmosphere for professional development. No matter the location, or the role, every Nike employee shares one galvanizing mission: To bring inspiration and innovation to every athlete* in the world.

NIKE, Inc. is committed to employing a diverse workforce. Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, veteran status, or disability.

NIKE

Beaverton, OR

NIKE, Inc., together with its subsidiaries, designs, develops, markets, and sells athletic footwear, apparel, equipment, and accessories worldwide. The company offers NIKE brand products in six categories: running, NIKE basketball, the Jordan brand, football, training, and sportswear. It also markets products designed for kids, as well as for other athletic and recreational uses, such as American football, baseball, cricket, lacrosse, skateboarding, tennis, volleyball, wrestling, walking, and outdoor activities; and apparel with licensed college and professional team and league logos, as well as sells sports apparel.

In addition, the company sells a line of performance equipment and accessories, including bags, socks, sport balls, eyewear, timepieces, digital devices, bats, gloves, protective equipment, and other equipment under the NIKE brand for sports activities; various plastic products to other manufacturers; athletic and casual footwear, apparel, and accessories under the Jumpman trademark; casual sneakers, apparel, and accessories under the Converse, Chuck Taylor, All Star, One Star, Star Chevron, and Jack Purcell trademarks; and action sports and youth lifestyle apparel and accessories under the Hurley trademark.

Further, it licenses agreements that permit unaffiliated parties to manufacture and sell apparel, digital devices, and applications and other equipment for sports activities under NIKE-owned trademarks. NIKE, Inc. sells its products to footwear stores; sporting goods stores; athletic specialty stores; department stores; skate, tennis, and golf shops; and other retail accounts through NIKE-owned retail stores, digital platforms, independent distributors, licensees, and sales representatives. The company was formerly known as Blue Ribbon Sports, Inc. and changed its name to NIKE, Inc. in 1971. NIKE, Inc. was founded in 1964 and is headquartered in Beaverton, Oregon.

  • Industry
    Apparel & Accessories
  • No. of Employees
    73,100
  • Jobs Posted
    1831

Similar Jobs