Job Description

Position Summary: Senior Digital Marketing Specialist 2013 Remote US

We are looking for a Senior Digital Marketing Specialist who will lead key digital marketing initiatives designed to accelerate revenue growth through delivering against ecommerce and lead generation goals. The individual will lead strategy, execution, analysis and optimization, in collaboration with key stakeholders, of holistic digital marketing efforts such as email marketing automation, building customer journeys and other digital marketing activities. The Senior Digital Marketing Specialist will have a passion to work within a data driven marketing organization and keen sense on how to use data, good digital marketing content, customer journey2019s, and digital marketing technologies to innovate and drive the marketing organization forward.
Remotely based in any US city with a preference of Carlsbad, CA.

What will you do?

* Responsible for email marketing automation and account-based marketing program strategy, planning, execution, optimization and revenue plan with clear objectives and KPIs and applies industry best practices and adapts to emerging trends.
* Work cross-functionally and across regions with marketing teams to build plan, gain alignment, execute and optimize in various digital marketing channels, drive insights from the data to improve program performance.
* Develop customer journeys with support of cross-functional team, collaborate with content teams and business partners to build our nurture programs to deliver the right content to the right and assess content performance trends and propose corrective measures as appropriate.
* Responsible for understanding how to use sales data, marketing data, CRM data to better understand the customer and how to market to the customer in the most effective way.
* Understand digital marketing technology and all of our different data sources we have access to and how to best use data and technology to drive sales and marketing channels to deliver incremental growth.
* Use data to drive insights with our business partners to educate and inform how they can improve their marketing and change how they approach marketing.
* Collaborate with the analytics team to deliver both data and insights to understand what is working to consistently be improving performance, share learnings and best practices with global and regional teams to make repeatable, and build out proper test plans to support valid control and experiment methods.
* Educate marketing partners on new data sources, capabilities and technologies and how to best use them in their go to market strategies.
* Develop specific marketing campaigns and promotions to generate new customer contacts and additional opportunities for conversion.
* Leverage data, content and marketing technology to meet and exceed digital marketing revenue and lead generation goals.

How will you get here?

* Bachelor2019s Degree in Marketing, Business, Science, or other related field required.
* 4-6 years2019 digital marketing experience with emphasis on multi-channel campaigns including email, marketing automation, search, social, display, on-site merchandising, and digital lead generation programs.
* Experience working in a global capacity preferred.
* Experience leading cross-functional teams including goal setting, managing team activities, and managing performance.
* Proven track record of building scalable digital marketing campaign strategies and executing strategies with passion, precision and excellence.
* Proven track record of managing multiple projects in a fast-paced marketing environment with a demonstrated ability to meet deadlines and stay within budget.
* Extensive experience working within the complex landscape of digital marketing inclusive of campaign planning and execution, campaign measurement, analytics and optimization.
* Highly proficient in Excel and PowerPoint.
* Good operational and process orientation. Strong project management and organizational abilities.
* Ability to identify, resolve problems and complete tasks with a strong attention to detail.
* Ability to act in a highly autonomous capacity and work on the most complex problems with corporate visibility.
* Strong interpersonal and relationship building skills, experience in dealing with multiple and diverse internal stakeholders, and interacting with business and technology partners across all organizational levels.

Thermo Fisher Scientific Inc. is the world leader in serving science, with annual revenue exceeding $25 billion. Our Mission is to enable our customers to make the world healthier, cleaner and safer. Whether our customers are accelerating life sciences research, solving complex analytical challenges, improving patient diagnostics and therapies or increasing productivity in their laboratories, we are here to support them. Our global team of more than 75,000 colleagues delivers an unrivaled combination of innovative technologies, purchasing convenience and pharmaceutical services through our industry-leading brands, including Thermo Scientific, Applied Biosystems, Invitrogen, Fisher Scientific, Unity Lab Services and Patheon. For more information, please visit www.thermofisher.com