Job Description

Position Summary...

What you'll do...

Drives the Strategic Business Unit (SBU) site strategy and experience. Leads a team to drive site experience, search functionality, site merchandising, new product onboarding, and content and campaigns ideation, curation, and execution in the digital channel. Develops short-term (for example, seasonal) and long-term (for example, annual) strategy for SBU site merchandising to achieve key business and financial objectives (for example, customer value index, conversion, gross merchandise value, contribution profit). Translates the assortment strategy into a site strategy and experiences in partnership with Omni Merchants. Develops a holistic view of the SBU customer experience by evaluating a variety of site and consumer data to understand customer behavior, buying patterns, and trends. Positions the SBU to increase market and wallet share by creating experiences that highlight product assortment and ensure customers can locate merchandise to drive repeat purchases and customer loyalty. Supports the definition of the strategic vision to achieve a positive customer experience. Tracks and improves product engagement, conversion, and sales through data analysis. Drives enhancements to site functionality, navigation, and visual merchandising presentation. Defines content best practices and governance. Understands and identifies complex data sets related to site experience.

Provides strategic advice and guidance to Omni Merchants regarding online presence for a category. Recommends site enhancements based on industry and organizational knowledge and best practices. Continually assesses and modifies the strategic direction of the visual presentation to drive the long-term achievement of sales and margins. Defines and leads the use of images and basic and enhanced content. Leads efforts to ensure accuracy and coverage. Specifies the use of product attributes and attribute values and ensures alignment to established proper taxonomy and attribution. Defines and leads plans for the presentation of products within a SBU. Interprets and communicates complex data sets to relevant stakeholders to drive understanding and optimize the department, category, campaign, or brand presentation.

Oversees the development of site performance metrics and directs the analysis of results based on knowledge of customer and decision trees. Tracks Key Performance Indicators and success metrics to interpret complex data and provide strategic insights to stakeholders. Provides guidance and strategic direction regarding tracking and performance monitoring based on broad industry and organizational knowledge. Understands and identifies complex data sets to be analyzed and informs and drives the site merchandising strategy.

Defines and leads best practices for Search Engine Optimization for an assigned area. Defines facet, pinning, and navigation strategy across search and browse. Provides feedback to Merchants on the management of Item Pages. Defines linking strategy activities and provides feedback for improvement. Establishes category page update strategy cadence. Collaborates across categories to identify presentation programs that link product categories and drive cross-selling.

Drives the site experience strategy for brands and strategic partners. Leads and influences alignment to the site strategy and execution for brand marketing priorities. Leads alignment and provides recommendations on best practices related to wireframe, email linkage, asset brand page design, layout, and content standards.

Works collaboratively with marketing and editorial on campaign strategy, planning, and execution. Defines and gains alignment on Walmart.com homepage best practices for linking strategy, content placement, and performance. Provides insights to Merchant partners on historical campaign performance and customer behavior to influence future campaign strategy. Oversees the execution of campaign activities within agreed timeframes at the agreed levels of quality and provides feedback and insights on campaign effectiveness. Defines and executes holistic campaign experiences (for example, content, unpaid traffic plan, navigation, merchandising strategy, product placement).

Drives the SBU content strategy and planning calendar in partnership with Marketing based on Merchant partner input and key priorities (for example, tiers, budgets, assets, creative resources). Defines key trends, stories, and curated content for an assigned area. Prioritizes placement in collaboration with Marketing for all stories to maximize sales and drive demand across all digital platforms. Leads editorial content and the brand messaging strategy across all platforms. Prioritizes all new vendor and product launches, special collaborations, and key initiatives across an assigned area. Oversees concepting and leads the strategy for editorial content, including content briefs and creative reviews for site pages, emails, social media posts, gift guides, and special projects. Monitors site page content, linking, and corresponding product arrays.

Designs, modifies, and institutionalizes omni-channel Merchandising processes. Provides recommendations on customer experience improvements across all customer touchpoints. Advises and leads suppliers and vendors in the development of customer-focused processes and products. Anticipates customer trends, influences customer demand through a deep understanding of customer requirements, and demonstrates a depth of category knowledge.

Defines User Generated Content (UGC) strategy for an assigned area. Builds scalable processes and measures impacts of UGC strategy.

Oversees new product launches and ensures team members have appropriate support and resources for successful product launches. Defines the new product launch strategy for an assigned area and ensures optimal product placement. Provides strategic guidance to team members to improve the new product launch process. Leads project activities to meet launch expectations and deadlines. Leads correction of error analysis to ensure learnings are applied to future launches.

Leads the continuous improvement of item page style guides, aligns style guides to customer shopping trends, communicates standards to the Item Setup team, and provides guidance on elevated and exclusive brands and strategic partnerships. Provides feedback to Item Setup associates on the quality of data and completeness of setup work. Partners with the Business Operations team on the development and execution of enriched content.

Advises and partners with Merchants on the development of the Site Merchandising strategy and experience for an assigned area. Identifies process improvement opportunities, best practices, and governance to enhance stakeholder partnerships and process efficiency. Collaborates across categories to identify and drive presentation programs which link product categories and drive cross-selling. Leads efforts across multiple functions (for example, Merchandising, Marketplace, Marketing, Creative, Suppliers, Walmart Media Group, Product, other relevant partners). Leads a customer-centric decision-making process.

Guides analytical thinking for assigned area and leads team members on storyline development and slide presentations. Leverages data to make real time decisions, anticipates business questions, drives hypothesis formulation, guides testing, and builds a data-driven culture. Conceptualizes technology-enabled solutions, guides prototyping and testing, and facilitates learning. Reviews the impact of technologies on the overall organization and merchant strategy. Ensures practices drive process efficiencies or enable cost reductions. Uses visualization tools to represent data and construct coherent stories to influence decisions.

Establishes workflows, processes, and timelines. Develops team to work iteratively. Mentors Site Merchandising associates and less-experienced associates. Shares knowledge to increase team capabilities. Coaches team members and provides feedback to enhance skills, knowledge, and work performance. Ensures associates receive learning and development opportunities.

Drives the execution of multiple business plans and projects by identifying customer and operational needs; developing and communicating business plans and priorities; removing barriers and obstacles that impact performance; providing resources; identifying performance standards; measuring progress and adjusting performance accordingly; developing contingency plans; and demonstrating adaptability and supporting continuous learning.

Provides supervision and development opportunities for associates by selecting and training; mentoring; assigning duties; building a team-based work environment; establishing performance expectations and conducting regular performance evaluations; providing recognition and rewards; coaching for success and improvement; and ensuring diversity awareness.

Promotes and supports company policies, procedures, mission, values, and standards of ethics and integrity by training and providing direction to others in their use and application; ensuring compliance with them; and utilizing and supporting the Open Door Policy.

Ensures business needs are being met by evaluating the ongoing effectiveness of current plans, programs, and initiatives; consulting with business partners, managers, co-workers, or other key stakeholders; soliciting, evaluating, and applying suggestions for improving efficiency and cost- effectiveness; and participating in and supporting community outreach events.



Minimum Qualifications...

Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.

Option 1: Bachelors degree in business or related field.
Option 2: 4 years experience in merchandising, site merchandising, or related field.



Preferred Qualifications...

Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.

Merchandising, site merchandising, or related field

Masters: Business

Project Management - Project Management Professional - Certification



Primary Location...

850 Cherry Avenue, San Bruno, CA 94066-3031, United States of America