Job Description

Job Description

This is a vital moment in the life of The New York Times. A key pillar of our mission is to provide value to our readers at every step in their day.

The Media Manager, Growth Marketing is responsible for leading strategy and planning for Paid Acquisition initiatives. The Media Managers mission is to drive excellence in strategy and activation and provide input to capabilities that support the growth of the digital subscription business. The ideal candidate will be someone skilled at cross-functional work across multiple campaigns. The Manager is also expected to foster and develop strategic vendor and agency relationships in order to identify opportunities to drive stronger results with media. The ideal candidate will be self-motivated and experienced in planning campaigns that meet various objectives. Strong digital background and sharp editorial judgment with firsthand experience managing social, mobile, programmatic and search campaigns is required. Experience in a high-growth business is preferred.

Key Responsibilities:

Media Strategy & Planning: The Manager will work with a team to actively develop campaigns across channels and markets.

* Synthesize consumer research into actionable insights with business applications

* Partner with the marketer to develop creative briefs and co-lead creative reviews

* Develop cross-channel media strategy and plans

* Lead cross functional activation, optimization, and reporting

* Vet new media offerings and identify right-fit solutions that address business challenges

* Add perspective to and articulate differences between marketplace offerings

* Consistently meet deadlines with oversight of end-to-end campaign execution

* Overcome challenges by proposing solutions

* Develop POVs and provide media thought leadership to the immediate and broader team

Driving Results: Manage budgets to balance innovation-driving learnings and increased return.

* Understand, analyze and optimize in-market media to drive the strongest outcomes

* Identify opportunities for growth and proactively pivot to develop action plans to optimize and resolve challenges

* Collaborate with quantitative and qualitative measurement teams to develop learning agendas and testing scenarios

Collaboration: Individual will be a strong collaborator and team player. The individual is a proactive networker and positively represents the Marketing & Media Strategy team.

* Provide visibility into the teams work and achievements

* Foster and maintain product and editorial relationships to ensure the integrity of our strategy is upheld, and to cultivate synergy across teams

Resource Management: The individual will manage agency relationships and develop a strategic working model with vendors.

* Ensure partner teams are acting as an extension of The Times team and providing added value beyond internal resources

* Prioritize resources daily and weekly to meet deadlines

Qualifications:

* Proven experience making editorial judgments on behalf of brands and clients

* 5+ years experience managing digital and traditional media

* 3+ years managing cross-channel media

* Strong digital and analytical background required

* 3+ years hands-on experience managing social, search, programmatic and mobile media campaigns

* 3+ years experience with digital analytics tools (ie. Google Analytics, Omniture, Chartbeat, SimpleReach)

* Deep knowledge and hands-on experience with social platforms (Facebook, Instagram, Twitter, Snapchat)

* Understanding and experience driving results and growth in line with company objectives and goals

* Excellent budget and vendor management experience

* Comfortable with interpreting data and research results

* Comfortable managing individuals

* Flexible and nimble to think around tough business problems

* Able to build strong, trusting relationships with clients and colleagues

* Ability to respond well under tight timelines and pressure

* Collaboration, including ability to drive clarity in a multi-stakeholder environment

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The New York Times is committed to a diverse and inclusive workforce, one that reflects the varied global community we serve. Our journalism and the products we build in the service of that journalism greatly benefit from a range of perspectives, which can only come from diversity of all types, across our ranks, at all levels of the organization. Achieving true diversity and inclusion is the right thing to do. It is also the smart thing for our business. So we strongly encourage women, veterans, people with disabilities, people of color and gender nonconforming candidates to apply.

The New York Times Company is an Equal Opportunity Employer and does not discriminate on the basis of an individual's sex, age, race, color, creed, national origin, alienage, religion, marital status, pregnancy, sexual orientation or affectional preference, gender identity and expression, disability, genetic trait or predisposition, carrier status, citizenship, veteran or military status and other personal characteristics protected by law. All applications will receive consideration for employment without regard to legally protected characteristics. The New York Times Company will consider qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable state and local Fair Chance laws.