Job Description

Job Description

The Jnr ABM, Social and Brand Advertising, will be tasked with growing KFCs social identity across all-channels, both Paid and Owned, including supporting the development and execution of a year-long Brand-In-Culture social plan. This person will work directly with cross functional teams and agency partner/s to help strengthen our social identity with campaign moments, proactive seasonal moments, reactive in-the-moment trends, and larger social activations.

JOB RESPONSIBILITES:

1. Partner with agency/ies to develop paid and owned creative for all social channels, including seasonal moments, reactive trends/moments, and proactive larger social activations and social experimentation

2. Lead social strategy across multiple channels; develop content calendar including key campaign and seasonal moments and align across the year; identify channel specific strategies while working with Social Media/Strategist

3. Support team with larger social 360 activations, including strategy, development, and activation of idea throughout the year

4. Ensure creative consistency across all paid channels; combine creative content ideas with smart social strategies to drive exceptional business results

5. Work with Social Media/Strategist to ensure creative effectiveness and creative optimization across each social platform

6. Engage third party partners to identify new opportunities within the social space; audit industry and competitors within social space

7. Support development and execution of cross-channel strategies to build brand affinity with African American and LatinX consumers

8. Work with Agency to monitor conversations on owned social channels and look for ways to interact daily

WORKING RELATIONSHIPS:

This position has direct 1:1 interaction with the CMO, MLT, cross functional directors (Legal, Finance, Ops), Agencies (W+K, Edelman), and NCAC/NMS.

KNOWLEDGE AND SKILL REQUIRED:

* Education/Certifications BA or BS Degree; Marketing, Business, Public Relations, Advertising, New Media, or related field would be helpful

* Experience

* At the start of your career in marketing, with 2-5 years experience working on creative accounts, potential on both the marketing and advertising side

* Excellent social creative and media acumen, with strong understanding of social media platforms and cultural trends

* Experience working with multiple agencies across disciplines would be ideal experience to prepare the candidate for this role

* Proven interpersonal skills and the ability to interface directly with a range of stakeholders

Must be able to meet deadlines and work well under pressure in a fast-paced environment