Spectrum

Sr. Manager, Advanced Advertising Sales - Ad Sales

Posted on: 20 Mar 2021

Latham, NY

Job Description

Sr. Manager, Advanced Advertising Sales Ad Sales

Spectrum Reach currently seeks a dynamic Sr. Manager, Advanced Advertising Sales to drive digital revenue for our media markets in Upstate NY, New York City and Portland, ME.

WHAT YOU WILL DO

As a member of an experienced team of advanced media experts, the Sr. Manager, Advanced Advertising Sales is a leadership position with responsibility to drive sales for the Northeast Region at Spectrum Reach. This role requires a strategic thinker, effective collaborator and supportive coach who has impeccable sales and management skills with a history of driving results. In addition to directly driving sales, the Sr. Manager must be able to develop compelling client strategies while also serving as a thought leader within our organization and in our industry.

Key Responsibilities:
* Collaboratively establishes advanced advertising (Streaming + Digital) sales strategy for the Northeast Region of Spectrum Reach in support of enterprise and regional vision, goals and objectives
* Markets include: Buffalo, Erie, Rochester, Syracuse, Elmira, Utica, Binghamton, Watertown, New York City and Portland
* Oversees a team of Advanced Advertising Sales Managers and indirectly supports Market leaders, Local Sales Managers and Account Executives to drive Advanced Advertising results
* Manages all functions of sales management including strategic account mapping, forecasting, budgeting, sales plan development and identifying opportunities to meet and exceed revenue goals
* Establishes and monitors key sales performance metrics to ensure they are achieved; develops and executes performance improvement plans as needed to meet and exceed goals across all teams
* Coordinates sales efforts that may include development of sales scripts, guiding a discovery process, sharing best practices, sharing expertise/training and leading solution development
* Frequently presents with a level of expertise and credibility to the C-Suite (internal and external)
* Develops strong client relationships and constantly builds personal network within the industry
* Maintains regional and market-level knowledge of agencies, clients and competitive offerings
* Stays current on digital platforms, technical markets, pricing models, measurement platforms, technology trends, customer buying patterns / budgeting across all media platforms including but not limited to television, streaming, display, video, search and data integrations
* Mentors, trains and coaches advanced advertising team and local sales teams by directing and monitoring their sales efforts, resolving client issues as needed, and addressing internal sales process issues
* Removes obstacles of success and motivates the team to a high level of performance
* Fosters an environment of cross-functional collaboration and continuous improvement across markets and organizational partners (Operations, Client Success, Finance, Marketing, Product, etc.)
* Travels with regularity, based on client needs (when company travel is unrestricted)

WHO WE ARE

Spectrum Reach is the advertising sales division of Charter, offering custom solutions for advertisers through national cable networks, internet advertising, mobile marketing and events supported by marketing, research and award-winning creative services teams. Spectrum Reach applies insightful research to understand consumer behavior and build targeted, multi-screen media plans personalized for each customer. From traditional commercial advertising to exciting new possibilities in interactive media, Spectrum Reach brings advertisers effective, efficient ways to reach their audiences and generate enthusiasm with their customers. You can learn more about us at www.spectrumreach.com.

WE ARE LOOKING FOR
* Ability to simplify the complex
* Productively tolerates ambiguity and handles multiple changing priorities with ease
* Has a passion to win
* Understands the nuances of a large multi-media sales organization and how to make things happen in a highly matrixed organization - strong organizational navigation ability
* Enjoys working with people who are positive, adaptable and growth-minded
* Is energized by challenges and the effort needed to solve them
* Ability to motivate and influence both internally and externally; brings a level of excitement and creativity to work
* Deeply invested in the success of our clients and our colleagues
* Demonstrates integrity and respect for people and opinions
* Proven skill with Word, Excel, PowerPoint, and Salesforce

EDUCATION & EXPERIENCE

* Bachelors degree in marketing or related field, or equivalent combination of education and work experience
* 2+ years Leadership experience
* 5+ years Sales experience, with a proven track record of business development
* 3+ years experience in streaming television sales, data-driven media, programmatic media and digital advertising

WORKING CONDITIONS

* Can be based in Albany, Buffalo, Rochester, Syracuse or New York City, but must be able to travel regularly to all of the other offices (when company travel is unrestricted)

Driving is a requirement for this position. Must possess and maintain a valid Drivers License and safe driving record.

For more information on Spectrums benefits, please click here.

Spectrum

New York, New York

Time Warner Cable (TWC) was an American cable television company. Before it was purchased by Charter Communications on May 18, 2016, it was ranked the second largest cable company in the United States by revenue behind only Comcast, operating in 29 states. Its corporate headquarters were located in the Time Warner Center in Midtown Manhattan, New York City, with other corporate offices in Stamford, Connecticut; Charlotte, North Carolina; and Herndon, Virginia. From 1971 to 1981, Time Warner Cable, as Warner Cable, owned Dimension Pictures.

It was controlled by Warner Communications, then by Time Warner. That company spun off the cable operations in March 2009 as part of a larger restructuring. From 2009 to 2016, Time Warner Cable was an entirely independent company, continuing to use the Time Warner name under license from its former parent (including the "Road Runner" name for its Internet service, now Spectrum Internet).

In 2014, the company was the subject of a proposed purchase by Comcast Corporation, valued at $45.2 billion; however, following opposition to the deal by various groups, along with plans by the U.S. government to try to block the merger, Comcast called off the deal in April 2015. On May 26, 2015, Charter Communications announced that it would acquire Time Warner Cable for $78.7 billion, along with Bright House Networks in a separate $10.1 billion deal, pending regulatory approval.

The purchase was completed on May 18, 2016; Charter had continued to do business as Time Warner Cable in its former markets, but has now re-branded these operations under the Spectrum brand in most markets (even Charter launched this brand in 2014), though it will continue to use the roadrunner.com email addresses and adelphia.net email addresses to new customers.