Job Description

Marketing and Communications at Chase starts with identifying what our customers truly needand then finding unique ways to communicate how our products and services can help make their lives better. Marketing and Communications impacts the firm's lines of business through best-in-class strategy and execution. Embraced as an integral part of the business, the organization develops marketing strategies and executes communication strategies that support business needs and goals.

The Role:

The Performance Marketing group is looking for a talented, highly motivated individual to join the Customer Journeys & Marketing Innovation team. You will join a dynamic and fast-paced environment and work with cross-functional teams to design, build, and roll-out marketing tactics using the latest tools and technologies to deliver on our shared vision and strategy.

Customer Journeys & Marketing Innovation team is a newly formed group within Performance Marketing. The successful candidate will help deploy multi-channel marketing at critical customer moments to drive a more personalized experience for customers and better campaign results. Specifically, the individual will work across business, analytics, technology and marketing teams to deploy advanced customer segmentation, A/B tests, insights, and performance analysis that will ultimately deliver better marketing performance with customer-journey oriented strategies.

Key Responsibilities:

The successful candidate will:

* Build customer journeys and define measurements of success that embody the sum of experiences of our customers and span across business units, channels, and touchpoints
* Lead all aspects of customer personas to ensure they stay aligned with key target business segments and are continuously revisited
* Work with cross-functional teams, aligning their goals to execute on multiple campaigns and initiatives in a timely and efficient manner; drive interaction with marketing, sales, operations, and technology to deliver customer-centric experiences
* Developing marketing plans to drive acquisition, activation, conversion, and through the lifecycle of servicing and engagement
* Thorough understanding and documentation of the candidate lifecycle, defining customer segments, and building/testing a campaign roadmap to deliver results across these phases
* Ideating marketing tactics in collaboration with business units to drive activation and conversion
* Diving deep into acquisition, activation, and conversion performance, and report on weekly progress with leadership
* Collaborate with product owners to deeply understand products, product requirements, customer interactions, and gain alignment and consensus for roadmap features, functionalities, and improvements.

Qualifications:

* 7+ years of digital marketing experience email, mobile, display, social media, etc.
* Ability to present fact-based recommendations clearly and tell a story with data
* Must have prior experience delivering customer journeys, marketing tests with statistical rigor, or similar background
* Experience with web analytics, customer segmentation analysis, marketing analytics, etc.
* Experience driving direction and alignment with large cross-functional teams
* Experience using Microsoft Excel to manipulate and analyze data
* Experience using data and metrics to measure impact and determine improvements
* Excellent communications skills (written and oral) to drive recommendations, articulate tradeoffs, and communicate plans to senior executives
* Ability to juggle a range of projects across teams, balancing quality and speed
* Ability to work across channels to set and report on KPIs
* Ability to transform thinking quickly from high-level, strategic thinking into execution
* Experience working with a CRM or Marketing Automation systems (e.g. Salesforce, Marketo, Pega, HubSpot, etc.)
* Experience with JIRA/Confluence
* Self-motivated with the ability to take direction and work collaboratively or independently
* Ability to handle ambiguity, adapt to change, and solve problems
* Bachelors degree required or comparable work experience; MBA is a plus.

Location: Columbus, OH or Wilmington, D