Arrow Electronics

Global Marketing Effectiveness Analyst

Posted on: 20 Mar 2021

Centennial, CO

Job Description

Job Description

This position is responsible for the creation and maintenance of all reporting of marketing campaigns and overall marketing effectiveness across Arrow ECS ( Home | Arrow ECS NA ) globally.

What You'll Be Doing:

  • Managing the Marketing Effectiveness Dashboard within PowerBI
  • Generating quarterly marketing performance reports for executive team
  • Analysis of campaign performance and reporting campaign metrics to campaign managers and strategists
  • Developing recommendations for improving marketing effectiveness
  • Reporting on web traffic and unknown user behaviors
  • Managing the Google Analytics analysis
  • Developing customer models in coordination with market intelligence team
  • Performing customer analysis for unknown web visitors and marketing leads
  • Generating reports for management team
  • Perform financial analysis of marketing financial performance and management of marketing development funds
  • Creating campaign tracking using UTM, SalesForce, Eloqua, and Spriklr to ensure holistic campaign view and results can be tracked and measured.
  • Manage global Martech stack including selection process and vendor management.

What You'll Need:

  • Bachelor's degree in data analysis, data science, marketing, finance, business analysis, or related field.
  • Expert knowledge of Excel, pivot tables, and data visualization
  • Proven experience with data mapping between systems
  • 2 years of experience using data matching tools, prefer experience with Alteryx
  • 2 years of experience with Google Analytics and using Google tag manager
  • >1 year of experience using SalesForce Sales Cloud and creating reports and dashboards within SalesForce.
  • Strong communicator with ability to explain data results
  • 1 year experience using and creating PowerBI reports
  • Ability to work independently and meet deadlines in a fast moving, growth environment
  • Understand of customer data and customer data attributes

Whats In It For You

At Arrow, we recognize that financial rewards and great benefits are important aspects of an ideal job. Thats why we offer competitive financial compensation, including various compensation plans, and a solid benefits package.

  • Medical, Dental, Vision Insurance

  • 401k, With Matching Contributions

  • Paid Time Off

  • Health Savings Account (HSA)/Health Reimbursement Account (HRA) Options

  • Growth Opportunities

  • Short-Term/Long-Term Disability Insurance

  • Discounted RTD Passes, with convenient office location off RTD Light Rail (Dry Creek Exit)

  • On-site Caf with Catering Option for Busy Lifestyles (availability subject to COVID-19 office guidelines)

  • 24/7/365 On-site Gym and Lockers, Free for Use to All Employees! (availability subject to COVID-19 office guidelines)

  • Bike Racks

  • And more!

Annual Hiring Range/Hourly Rate:

$28.13 - $34.38

Actual compensation offer to candidate may vary from posted hiring range based upon geographic location, work experience, education, and/or skill level. The pay ratio between base pay and target incentive (if applicable) will be finalized at offer.


Arrow Electronics

Centennial, CO

Arrow Electronics, Inc. provides products, services, and solutions to industrial and commercial users of electronic components and enterprise computing solutions worldwide. The company operates in two segments, Global Components and Global Enterprise Computing Solutions. The Global Components segment markets and distributes semiconductor products and related services; passive, electro-mechanical, and interconnect products consisting primarily of capacitors, resistors, potentiometers, power supplies, relays, switches, and connectors; and computing and memory products, as well as other products and services.

The Global Enterprise Computing Solutions segment offers computing solutions, including data-center, cloud, security, and analytics solutions. This segment provides access to various services, including engineering and integration support, warehousing and logistics, marketing resources, and authorized hardware and software training.The company serves original equipment manufacturers, value-added resellers, managed service providers, contract manufacturers, and other commercial customers. Arrow Electronics, Inc. was founded in 1935 and is based in Centennial, Colorado.

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