Arrow Electronics

Senior Global Web Experience Marketing Specialist

Posted on: 15 Mar 2021

Centennial, CO

Job Description

Job Description

Arrow Electronics is excited to add this new position, which will have Global responsibility for the administration, maintenance, and strategy execution of the Arrow ECS Global ( Home | Arrow ECS NA ) web presence and marketing effectiveness of the web presence.

**This role may allow for remote work or can be located in our Denver headquarters.**

What You'll Be Doing

  • Oversee the execution of the digital experience strategy across ECS global web properties.
  • Coordinate strategy, administration, and maintenance of the digital experience with the regional marketing teams to ensure consistency across the globe.
  • Develop and implement processes for tracking and tagging content to ensure the digital experience strategy is implemented effectively across all sites and contributing to the recruiting and retention of partners and suppliers.
  • Ensure the tagging strategy is effectively implemented to ensure tracking and reporting effectiveness for all users of the site.
  • Develop reports and recommendations to the content marketing and brand marketing teams to ensure they are aware of user behavior and able to adjust their content as required.
  • Create processes and oversee implementation of a lead process from web interactions through Eloqua for known and unknown users to be scored and progressive profiling to be implemented to effectively identify and segment users for marketing campaign purposes.
  • Contribute to the overall success of growth metrics for partners and supplier recruitment efforts.
  • Implement and manage the translation processes for content throughout the global presence.
  • Manage the partner experience portal program to enhance the overall partner experience.
  • Work with regional teams and corporate legal and branding teams to ensure compliance with brand standards, style guide, and consistency for all legal regulations, privacy policy, cookie policies, etc.

What You'll Need:

  • Bachelor's degree and 5-7 years experience managing global web properties.
  • 3 years experience using Umbraco Content Management system.
  • 3-5 years experience with Google Analytics and Google tag manager
  • 5-7 Years managing web properties, content, translation processes, and content localization processes.
  • 5 years in a global role working with teams in multiple geographic regions.
  • Proven ability to influence individuals across functional areas.
  • Proven success in improving NPS or web experience scores with other global organizations.
  • 2 years leveraging web interactions for lead scoring and profiling and connecting to lead management programs and marketing automation systems.

What Will Help You Succeed Even More:

  • 2 years experience with Eloqua lead scoring models
  • 5 years experience with marketing automation systems

Whats In It For You

At Arrow, we recognize that financial rewards and great benefits are important aspects of an ideal job. Thats why we offer competitive financial compensation, including various compensation plans, and a solid benefits package.

  • Medical, Dental, Vision Insurance

  • 401k, With Matching Contributions

  • Paid Time Off

  • Health Savings Account (HSA)/Health Reimbursement Account (HRA) Options

  • Growth Opportunities

  • Short-Term/Long-Term Disability Insurance

  • Discounted RTD Passes, with convenient office location off RTD Light Rail (Dry Creek Exit)

  • On-site Caf with Catering Option for Busy Lifestyles (availability subject to COVID-19 office guidelines)

  • 24/7/365 On-site Gym and Lockers, Free for Use to All Employees! (availability subject to COVID-19 office guidelines)

  • Bike Racks

  • And more!

Annual Hiring Range/Hourly Rate:

$72,000.00 - $88,000.00

Actual compensation offer to candidate may vary from posted hiring range based upon geographic location, work experience, education, and/or skill level. The pay ratio between base pay and target incentive (if applicable) will be finalized at offer.


Arrow Electronics

Centennial, CO

Arrow Electronics, Inc. provides products, services, and solutions to industrial and commercial users of electronic components and enterprise computing solutions worldwide. The company operates in two segments, Global Components and Global Enterprise Computing Solutions. The Global Components segment markets and distributes semiconductor products and related services; passive, electro-mechanical, and interconnect products consisting primarily of capacitors, resistors, potentiometers, power supplies, relays, switches, and connectors; and computing and memory products, as well as other products and services.

The Global Enterprise Computing Solutions segment offers computing solutions, including data-center, cloud, security, and analytics solutions. This segment provides access to various services, including engineering and integration support, warehousing and logistics, marketing resources, and authorized hardware and software training.The company serves original equipment manufacturers, value-added resellers, managed service providers, contract manufacturers, and other commercial customers. Arrow Electronics, Inc. was founded in 1935 and is based in Centennial, Colorado.

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