Vanguard Group, Inc.

Marketing Product Owner, Self-Directed Acquisition

Posted on: 16 Mar 2021

Malvern, PA

Job Description

Do you want to join a team that is helping shape the future growth of Vanguards retail business? Can you set a clear vision, manage stakeholder expectations, and influence others? We are seeking a Marketing Product Owner responsible for developing and delivering an effective strategy to attract new clients to Vanguards retail self-directed offer. As Product Owner, you will lead a cross-functional agile team focused on strategy and planning of initiatives that support the marketing plan and deliver the greatest value against business goals. You will work hand-in-hand with business and technology partners to develop a deep understanding of the offer value proposition, user needs, and business goals to effectively craft marketing recommendations that will define and acquire the next generation of investors for Vanguard. An ideal candidate has marketing and/or product adoption experience, is outcome-oriented and user-focused, and is a strong collaborator and motivator for teams.

In this role, you will:

* Develop the marketing strategy and roadmap for growth for the retail self-directed offer through a deep understanding of the value proposition, target audiences, user needs, and competitive landscape

* Establish strong connections to other marketing teams to understand and action on prime targets for acquisition and important elements of the offer

* Define marketing opportunities in partnership with offer, analytics, research, channel, technology, and creative partners

* Empower a cross-functional agile marketing team (pod) to action on marketing opportunities and achieve stated outcomes for growth through effective qualification and prioritization of initiatives

* Offer guidance and coaching to the pod with a focus on maximizing value and ensuring overall team health

* Collaborate with engagement, content, and analytics SMEs and provide input into engagement plans, creative briefs, and reporting and readouts respectively

* Partner closely with marketing functional managers to uncover opportunities to support business outcomes and share feedback on execution of audience, channel, and creative. Serve as a key input for performance evaluations of pod team members and aligned experts

* Build and drive connection points with internal and external stakeholders through clear communication and effective relationship management

* Represent marketing with key business partners and deliver regular updates and recommendations to support business goals

* Facilitate key decisions for the forward direction of the pod team in line with marketing and product management best practices, and which puts the user at the center

* Promote an environment of testing and learning and encourage innovation across pod team and broader marketing department

* Plug-into and influence complementary initiatives across the broader organization



Fulfilling Your Mission

This group shares in Vanguards mission to take a stand for all investors. You will support this mission while driving the organization forward through the continuous development of both new and existing crew. You'll gain consensus on strategy, positioning, and story ideas through your keen ability to engage and influence others within the Retail Marketing space. Are you up for the challenge?

What it takes:

* Undergraduate degree or equivalent combination of training and experience required. Graduate degree preferred.

* Minimum of eight years related business experience. Three years of leading large cross-functional teams on major organizational projects preferred.

About Vanguard

We are Vanguard. Together, were changing the way the world invests.

For us, investing doesnt just end in value. It starts with values. Because when you invest with courage, when you invest with clarity, and when you invest with care, you can get so much more in return. We invest with purpose and thats how weve become a global market leader. Here, we grow by doing the right thing for the people we serve. And so can you.

We want to make success accessible to everyone. This is our opportunity. Lets make it count.

Inclusion Statement

Vanguards continued commitment to diversity and inclusion is firmly rooted in our culture. Every decision we make to best serve our clients, crew (internally employees are referred to as crew), and communities is guided by one simple statement: Do the right thing.

We believe that a critical aspect of doing the right thing requires building diverse, inclusive, and highly effective teams of individuals who are as unique as the clients they serve. We empower our crew to contribute their distinct strengths to achieving Vanguards core purpose through our values.

When all crew members feel valued and included, our ability to collaborate and innovate is amplified, and we are united in delivering on Vanguards core purpose.

Our core purpose: To take a stand for all investors, to treat them fairly, and to give them the best chance for investment success.

Vanguard Group, Inc.

Malvern, PA

The Vanguard Group is an American registered investment advisor based in Malvern, Pennsylvania with over $5.3 trillion in assets under management. It is the largest provider of mutual funds and the second-largest provider of exchange-traded funds (ETFs) in the world after BlackRock's iShares. In addition to mutual funds and ETFs, Vanguard offers brokerage services, variable and fixed annuities, educational account services, financial planning, asset management, and trust services.

Founder and former chairman John C. Bogle is credited with the creation of the first index fund available to individual investors, and was a proponent and major enabler of low-cost investing by individuals. Vanguard is structured as a mutual company; it is owned by funds managed by the company, and is therefore owned by its customers. Vanguard offers two classes of most of its funds: investor shares and admiral shares. Admiral shares have slightly lower expense ratios but require a higher minimum investment, often between $10,000 and $100,000 per fund.

In addition to mutual funds and ETFs, Vanguard offers brokerage services, variable and fixed annuities, educational account services, financial planning, asset management, and trust services. Several mutual funds managed by Vanguard are ranked at the top of the list of US mutual funds by assets under management.

Vanguard's corporate headquarters is in Malvern, Pennsylvania, a suburb of Philadelphia. It has satellite offices in Charlotte, North Carolina and Scottsdale, Arizona. The company also has offices in Australia, Asia, and Europe.

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