Ralph Lauren Corporation

Ralph Lauren Stores - General Manager

Posted on: 16 Mar 2021

King Of Prussia, PA

Job Description

Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing and distribution of premium lifestyle products in five categories: apparel, accessories, home, fragrances, and hospitality. For more than 50 years, Ralph Lauren's reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets. The Company's brand names, which include Ralph Lauren, Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Ralph Lauren Children, Chaps, and Club Monaco, among others, constitute one of the world's most widely recognized families of consumer brands.

At Ralph Lauren, we unite and inspire the communities within our company as well as those in which we serve by amplifying voices and perspectives to create a culture of belonging, ensuring inclusion, and fairness for all. We foster a culture of inclusion through: Talent, Education & Communication, Employee Groups and Celebration.

Position Overview

Ralph Lauren General Managers (GM) act as the CEO of their store, driving desirability and topline performance. As the CEOs , the GM ensures every client walking through the door is treated as a VIP using the 5 Cs of Service Excellence, creating the ultimate expression of a luxury lifestyle shopping experience. The General Manager is expected and empowered to cast and develop top talent to create the next generation of Ralph Lauren ambassadors. Ralph Lauren CEOs are In the business of dreams.

Essential Duties & Responsibilities

Customer Experience

Responsible for ensuring each employee delivers the 5 Cs of Service Excellence to every client. CREATE, CONNECT, CONVERT, CLOSE, and CONTINUE

Ensure every client that enters the store is treated like a VIP by providing an experience unique to Ralph Lauren

Guarantee all sales associates are utilizing technology and applications to protect existing clients while simultaneously growing the RLS client base People & Development

Responsible for the casting and development of store employees, creating dynamic/ diverse and powerful field teams

Coach and mentor all employees to achieve optimal results

Responsible for building bench strength for future talent, as well as succession planning for current store employees Merchandising & Presentation

Provide consistent feedback to buyers and planners identifying all areas of opportunity

Understand and place a high priority on respecting and upholding presentation standards, consistent with Ralph Laurens desired image and character

Ensure store environments are set up to be the silent sales associate in the store, telling compelling and inspiring stories of who we are as a brand Store Operations & Inventory Management

Responsible for achieving store shrink goals and for maintaining and implementing both new and existing asset protection procedures

Direct the execution of all strategies and programs, assuring that they support Ralph Laurens sales, marketing, and profit objectives including Gross Margin.

Establish and uphold all store processes and procedures P&L; Ownership

Responsible for the achievement of all Key Performance Indicators ( KPIs) relating to customer experience: Conversion, UPT,SPH, ADT and Customer Shop scores

Must ensure effective people and development systems are set up to drive employee engagement. Key metrics are Internal and Time to Fill rates, Employee Engagement and Enablement scores, and turnover rates

Manage selling expenses and achieve payroll percent targets

Experience, Skills & Knowledge

College Degree or equivalent experience

5 years of Retail Management Experience

Strong business acumen.

Enthusiasm and ability to build and maintain an environment consistent with RL lifestyle philosophy.

Ability to guide individuals toward goal achievement using negotiation, teamwork, motivation and staff development skills. Strong communication and interpersonal skills.

Ralph Lauren Corporation

New York, New York

Ralph Lauren Corporation is a global leader in the design, marketing, and distribution of premium lifestyle products in five categories, including apparel, accessories, home, fragrances, and hospitality. For more than 50 years, Ralph Lauren’s reputation and distinctive image have been consistently developed across an expanding number of products, brands, and international markets. The Company’s brand names, which include Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Ralph Lauren Children, Chaps, and Club Monaco, among others, constitute one of the world's most widely recognized families of consumer brands. We believe that our global reach, breadth of product offerings, and multichannel distribution are unique among luxury and apparel companies.

Reflecting a distinctive American perspective, we have been an innovator in aspirational lifestyle branding and believe that, under the direction of internationally renowned designer Ralph Lauren, we have had a considerable influence on the way people dress and the way that fashion is advertised and celebrated throughout the world. We combine consumer insights with our design, marketing, and imaging skills to offer, along with our licensing alliances, broad lifestyle product collections with a unified vision.

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