Job Description

We are currently seeking an Associate Creative Director with an Art Direction background to lead Performance and Dynamic Marketing creative on behalf of the Portal brand in partnership with agencies and product marketers, ensuring consistent brand content through all touch points. This leadership role will develop brand building work that will cultivate the Portal brand look and feel with a heavy focus on working with internal teams and external creative agencies. The successful candidate will continually push for innovation, never settling for the status quo. This person must have a strong background in Art Direction (agency or client side) and must be a highly strategic thinker with a proven track record for leading efforts to execute across multiple media formats.

Associate Creative Director (Art Direction Background), FRL Creative Team Responsibilities

* Concept and lead multiple Performance Marketing creative campaigns, either with in-house creative team or Agency partners

* Help develop and inform creative briefs that provide strategic insights, and data driven results to inspire creative concepts and ideas

* Work with either internal teams or our agency partners to produce standout and strategically focused global campaigns supporting the goals of world-class creative and highly efficient, data driven assets

* Collaborate with an art director and other cross-functional team members working within Portal to concept and produce advertising across multiple media formats

* Provide creative direction, guidance and oversight to internal and external creatives teams

* Partner with Performance Marketing, Media, Analytics and Program Management on developing scalable design frameworks with the goal to optimize creative performance

* Oversee the strategy and creative direction of consumer facing Portal marketing creative that strongly resonates with a range of global audiences while maintaining consistency for the brand

* Steward creative executions that speak to our global customer audience in the channel appropriate way, balancing the fine line between resource constraints and customization

* Oversee the creative vision for how the Facebook Portal brand shows up across channels, including the Performance Marketing Space

* Communicate learnings from iterative testing to inform creative concepts that are anchored in KPIs and drive consideration and demand

* Become a trusted and valued partner across the marketing organization, including Performance Marketing, Program Management, Product Marketing, Analytics, and Sales

* Form relationships with experts in the FB family of apps, develop Performance best practices for digital marketing channels across paid and owned media, affiliates and educate cross functional teams on these best practices

* Partner with CDs and Design Directors to continuously inform and infuse brand work and asset creation with direct response principles

Minimum Qualifications

* Communication skills, experience responding to briefs creatively, presenting ideas and concepts to stakeholders, collaborating and iterating based on feedback from cross-functional partners

* Experience thriving in a fast-paced, iterative and independent environment

* Experience guiding teams, agencies and production partners and experience rolling up their sleeves to do the work when necessary

* Understanding of performance marketing principles, best practices, and the data that drives measurable results

* 8+ years relevant experience delivering creative work on projects, across a variety of touch points

* Experience developing and managing consumer marketing programs in an integrated marketing environment

* Experience working with data & insights in a results oriented environment

* Experience overseeing creative teams and/or agencies

* Demonstrated capability driving innovation in the performance marketing space

* Experience collaborating with cross-functional partners

Locations

About the Facebook company

Facebook's mission is to give people the power to build community and bring the world closer together. Through our family of apps and services, we're building a different kind of company that connects billions of people around the world, gives them ways to share what matters most to them, and helps bring people closer together. Whether we're creating new products or helping a small business expand its reach, people at Facebook are builders at heart. Our global teams are constantly iterating, solving problems, and working together to empower people around the world to build community and connect in meaningful ways. Together, we can help people build stronger communities we're just getting started.

Facebook is committed to providing reasonable support (called accommodations) in our recruiting processes for candidates with disabilities, long term conditions, mental health conditions or who are neurodivergent, and to candidates with sincerely held religious beliefs or requiring pregnancy related support. If you need support, please reach out to accommodations-ext@fb.com.