Senior Marketing Associate
Posted on: 15 Mar 2021
Grand Rapids, MI
Job Description
Overview
HarperCollins Christian Publishing is committed to building a diverse and inclusive team and highly values diverse backgrounds and insights that fuel our innovation.
HarperCollins Christian Publishing is looking for a senior marketing associate to help organize, plan and assist with various marketing activities. For this role, you should have an understanding and knowledge of CPC/PPC marketing, digital marketing, email marketing, content creation, marketing data tracking, consumer research and online consumer behavior. You should be able to create presentations, manage spreadsheets, analyze quantitative data to interpret ROI and KPI metrics and have good organizational skills. Positive attitude, communication and collaboration skills are a must.
Responsibilities
* Manage daily tasks to ensure the smooth operations
* Aid in conduct market research
* Gather and analyze consumer behavior data (e.g. web traffic and rankings)
* Build presentations for team and analytical reports
* Aid with content creation for social media efforts
* Aid with management of social channels
* Aid with PPC campaign management within the Google and Facebook Ad Interfaces
* Manage reporting & dashboards to successfully communicate the effectiveness of strategic CPC/PPC efforts through established KPIs
* Execute tests and analyze performance to aid in guiding company strategy on new functionality
* Keyword research
* AB testing and execution
* Working knowledge of SEO best practices
* Basic experience working with CMS and building/administering content in multiple CMS environments
* Other duties as assigned
Qualifications
Work Experience: Preferred candidates will possess 2-4 years of digital marketing experience. Demonstrate solid skills in KPI analysis, building presentations, tracking/reporting, social media, SEO and digital marketing concepts.
Education: Bachelors degree in marketing, digital media or a related field. Certification in SEO/SEM is a plus.
Industry Knowledge:
Knowledge of HCCP family of authors is preferred but not required. Publishing industry is not necessary.
Skills:
Knowledge of digital marketing tools and techniques, understanding of CPC/PPC platforms (i.e Google, Facebook, Amazon, etc.), demonstrated work in SEO/keyword research software, proficient in Excel/Word/Powerpoint, working knowledge of analytical tools, excellent communications skills, analytical thinking with mathematical skills.
HarperCollins Christian Publishing is an Equal Opportunity Employer.
Job Locations US-MI-Grand Rapids | US-TN-Nashville
Category Marketing
Equal Opportunity Employer
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, protected veteran status, or disability status. EEO/AA/M/F/Disabled/Vets
News Corp.
New York, New York
News Corporation, a media and information services company, creates and distributes content for consumers and businesses worldwide. It operates in five segments: News and Information Services, Book Publishing, Digital Real Estate Services, Subscription Video Services, and Other. The company distributes content and data products, including The Wall Street Journal, Factiva, Dow Jones Risk & Compliance, Dow Jones Newswires, Barron’s, MarketWatch, and DJX through various media channels, such as newspapers, newswires, Websites, mobile device applications, tablets and e-book readers, newsletters, magazines, proprietary databases, live journalism, video, and podcasts. It also owns and operates daily, Sunday, weekly, and bi-weekly newspapers comprising The Australian, The Weekend Australian, The Daily Telegraph, The Sunday Telegraph, Herald Sun, Sunday Herald Sun, The Courier Mail, The Sunday Mail, The Advertiser, The Times, The Sunday Times, The Sun, The Sun on Sunday, and New York Post, as well as digital mastheads and other Websites.
In addition, the company offers home-delivered shopper media that include free-standing inserts and direct mail products; in-store marketing products and services primarily to consumer packaged goods manufacturers; in-store merchandising services; and digital marketing solutions. Further, it publishes general fiction, nonfiction, children’s, and religious books; and provides sports programming content to approximately 200 channels distributed through cable, satellite, and Internet protocol, as well as broadcast rights to live sporting events. Additionally, the company offers property and property-related services on its Websites and mobile applications, as well as residential and commercial property Websites; online real estate services; and professional software and services products, which comprise Top Producer, FiveStreet, and ListHub. News Corporation was incorporated in 2012 and is headquartered in New York, New York.
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IndustryMedia/Entertainment
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No. of Employees28,000
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Website
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Jobs Posted3303
