Mgr Marketing
Posted on: 14 Mar 2021
Chicago, IL
Job Description
Job Summary
Responsible for the overall marketing strategy and activation plans that support business unit growth and profit objectives, driving demand for Walgreens products and services through unique and competitive retail and pharmacy healthcare positioning.
Job Responsibilities
* Develops strategic marketing plans to ensure the attainment of business unit objectives; increased brand recognition; and enhanced market position.
* Works collaboratively with Marketing Services team and other corporate shared service teams to develop and execute marketing plans to include, but not be limited to advertising campaigns, promotional programs, public relations activities, event strategies, online marketing programs, in-store marketing events, or mass media such as television and radio programs.
* Creates unique and differentiated value propositions and crafts messaging tailored to various customer and channel segments.
* Develops and executes programs to drive optimal customer satisfaction, interaction and loyalty.
* Establishes metrics and measurement plans to pinpoint effectiveness of marketing strategies and tactics on sales, retention and satisfaction.
* Maintains a deep and thorough knowledge of products and services, business models, operations, competition, and the industry.
* Defines marketplace and customer research needs, priorities and scope; analyzes results and determines actionable takeaways; and makes recommendations to business partners to enhance product/service offerings and/or enhance the customer experience.
* Develops and manages business unit marketing budgets.
* Collaborates with Operations to develop communications programs aimed at enabling local activation of marketing programs and improving employee awareness and compliance.
An Equal Opportunity Employer, including disability/veterans
Walgreens (www.walgreens.com) is included in the Retail Pharmacy USA Division of Walgreens Boots Alliance, Inc. (Nasdaq: WBA), a global leader in retail and wholesale pharmacy. As Americas most loved pharmacy, health and beauty company, Walgreens purpose is to champion the health and wellbeing of every community in America. Operating more than 9,000 retail locations across America, Puerto Rico and the U.S. Virgin Islands, Walgreens is proud to be a neighborhood health destination serving approximately 8 million customers each day. Walgreens pharmacists play a critical role in the U.S. healthcare system by providing a wide range of pharmacy and healthcare services. To best meet the needs of customers and patients, Walgreens offers a true omnichannel experience, with platforms bringing together physical and digital, supported by the latest technology to deliver high-quality products and services in local communities nationwide.
Walgreens
Deerfield, IL
Walgreens Boots Alliance, Inc. operates as a pharmacy-led health and wellbeing company. It operates through three segments: Retail Pharmacy USA, Retail Pharmacy International, and Pharmaceutical Wholesale. The Retail Pharmacy USA segment sells prescription drugs and an assortment of retail products, including health, beauty, personal care, consumable, and general merchandise products through its retail drugstores and convenient care clinics. It also provides specialty pharmacy services and mail services; and manages in-store clinics. As of August 31, 2018, this segment operated 9,560 retail stores under the Walgreens and Duane Reade brands in the United States; and 7 specialty pharmacies, as well as approximately 400 in-store clinic locations.
The Retail Pharmacy International segment sells prescription drugs; and health, beauty, personal care, and other consumer products through its pharmacy-led health and beauty stores and optical practices, as well as through boots.com and an integrated mobile application. This segment operated 4,767 retail stores under the Boots, Benavides, and Ahumada in the United Kingdom, Thailand, Norway, the Republic of Ireland, the Netherlands, Mexico, and Chile; and 618 optical practices, including 167 on a franchise basis.
The Pharmaceutical Wholesale segment engages in the wholesale and distribution of specialty and generic pharmaceuticals, health and beauty products, and home healthcare supplies and equipment, as well as provides related services to pharmacies and other healthcare providers. This segment operates in the United Kingdom, Germany, France, Turkey, Spain, the Netherlands, Egypt, Norway, Romania, the Czech Republic, and Lithuania. The company has a strategic partnership with Microsoft Corporation. Walgreens Boots Alliance, Inc. was founded in 1901 and is based in Deerfield, Illinois.
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IndustryBiopharmaceuticals
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No. of Employees244,000
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Website
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Jobs Posted21938
