New York Times

Associate Creative Director, Events, Marketing

Posted on: 14 Mar 2021

New York City, New York

Job Description

Job Description

The New York Times creates original, quality journalism in many forms, from the daily paper to The Daily podcast. Regardless of the medium, our mission remains the same: to seek the truth and help people understand the world.

The Timess virtual and live events play a vital role in this mission, working to connect readers to the story and each other on a deep, personal level. Whether its an intimate conversation between a journalist and newsmaker, an innovative virtual play or a multiday, citywide celebration, New York Times events intrigue, inform and inspire in equal measure.

Job Summary

In a new role, this design-focused associate creative director will work as part of a tight-knit team thats cross-disciplinary, deeply collaborative and nimble by design.

They will direct, develop and produce work that defines our individual events and our events as a whole. They know how to entice readers to further explore our events, compel them to attend and stay engaged long after the show ends. They can imagine bold new ways to tell our story, and execute them with impeccable craft. Most importantly, they will provide strong, steady leadership, inspiring everyone on our team to create at their best.

A strong candidate has a keen understanding of multichannel marketing. They can perform at a high level under tight deadlines, and have mastered working on multiple projects at once. This person is a versatile maker, drawing on design, animation, social media, content creation and more to unlock the full storytelling potential of every project.

This candidate wants to be part of an exceptional team delivering world-class work.

What Youll Do

* Create innovative, evolving primarily digital campaigns that can engage audiences over the course of multiple events and yearlong time frames.

* Collaborate closely with newsroom partners and event marketers to tell a cohesive story across our traditional journalism, events and marketing mediums.

* Lead design projects from end to end from early-stage brainstorming and concept development through to go-live execution.

* Should be able to lead a small team; from being an expert at identifying design talent, recruiting and hiring to setting a clear and compelling vision that energizes and focuses the team.

* Be accountable for successful conception and execution of visual creative direction on assigned projects that deliver on the event strategy while simultaneously pushing the brand forward.

* Develop bold, compelling and breakthrough creative for our digital marketing channels that drive audience acquisition. The right candidate has motion graphics and video experience, along with the ability to turn static ideas into social content that will captivate our audience.

* Suggest new tactics, plans, production partners and tools to help achieve business goals.

What Youll Bring

* Ten+ years hands-on experience in graphic design and marketing, translating strategy into innovative, high-quality concepts that are native to each platform and deliver results (brand affinity, growth and engagement).

* A design portfolio that shows strong conceptual thinking and high proficiency in the formal elements of design, including typography, layout, balance, hierarchy, proportion, color, emphasis and unity applied across a range of touchpoints, including social, motion graphics, digital and print.

* Full understanding of social marketing technology and publishing tools, as well as all social platforms (Instagram, Facebook, YouTube, Twitter, Snapchat, Reddit) and how brands should participate in an authentic way.

* Excellent understanding of digital and interactive design and a finger on the pulse of whats new and innovative in digital design. A portfolio that shows your editing and motion graphic skills is important.

* Energy, initiative, a good sense of prioritization and the ability to work under pressure in a fast-paced environment. You are able to see the possibilities beyond the scope of the assignment.

* Excellent communication, collaboration and planning skills with meticulous attention to detail.

* Curious, thoughtful, organized and possess strong verbal and presentation skills.

* A passion and strength for articulating the strategic thought behind creative decisions to partners and across departments, some of which are unfamiliar with marketing, creative strategy and design.

* Ability to engage with others (particularly junior team members) to cultivate an environment of learning and constructive dialogue about our work, engendering trust and respect.

* Fluency with design software (full Adobe Suite including After Effects, Sketch and Figma), Google Slides, and ability to intelligently organize files for design iteration and web production.

Benefits and Perks

* Make an impact by supporting our original, independent and deeply reported journalism.

* We provide competitive health, dental, vision and life insurance for employees and their families.

* We support responsible retirement planning with a generous 401(k) company match.

* We offer a generous parental-leave policy, which we recently expanded in response to employee feedback. Birth mothers receive 16 weeks fully paid; non gestational parents receive 10 weeks, also fully paid.

* We are committed to career development and ongoing learning, and provide employees $8,000 annually for tuition reimbursement.

* We have frequent panel discussions and talks by a wide variety of newsmakers and industry leaders.

* Join a community committed to the richness of diversity, experiences and talents in the world we cover, supported by a variety of employee resource groups.

This position reports to the Creative Director, Brand Marketing.

Education
B.A., B.F.A. or M.F.A. is preferred.

LI-AM1

The New York Times is committed to a diverse and inclusive workforce, one that reflects the varied global community we serve. Our journalism and the products we build in the service of that journalism greatly benefit from a range of perspectives, which can only come from diversity of all types, across our ranks, at all levels of the organization. Achieving true diversity and inclusion is the right thing to do. It is also the smart thing for our business. So we strongly encourage women, veterans, people with disabilities, people of color and gender nonconforming candidates to apply.

The New York Times Company is an Equal Opportunity Employer and does not discriminate on the basis of an individual's sex, age, race, color, creed, national origin, alienage, religion, marital status, pregnancy, sexual orientation or affectional preference, gender identity and expression, disability, genetic trait or predisposition, carrier status, citizenship, veteran or military status and other personal characteristics protected by law. All applications will receive consideration for employment without regard to legally protected characteristics. The New York Times Company will consider qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable state and local Fair Chance laws.

New York Times

New York, New York

The New York Times (sometimes abbreviated as the NYT and NYTimes) is an American newspaper based in New York City with worldwide influence and readership. Founded in 1851, the paper has won 127 Pulitzer Prizes, more than any other newspaper. The Times is ranked 17th in the world by circulation and 2nd in the U.S.

The paper is owned by The New York Times Company, which is publicly traded and is controlled by the Sulzberger family through a dual-class share structure. It has been owned by the family since 1896; A.G. Sulzberger, the paper's publisher, and his father, Arthur Ochs Sulzberger Jr., the company's chairman, are the fourth and fifth generation of the family to head the paper.

Nicknamed "The Gray Lady", the Times has long been regarded within the industry as a national "newspaper of record". The paper's motto, "All the News That's Fit to Print", appears in the upper left-hand corner of the front page.

Since the mid-1970s, The New York Times has greatly expanded its layout and organization, adding special weekly sections on various topics supplementing the regular news, editorials, sports, and features. Since 2008, the Times has been organized into the following sections: News, Editorials/Opinions-Columns/Op-Ed, New York (metropolitan), Business, Sports of The Times, Arts, Science, Styles, Home, Travel, and other features. On Sunday, the Times is supplemented by the Sunday Review (formerly the Week in Review), The New York Times Book Review, The New York Times Magazine  and T: The New York Times Style Magazine. The Times stayed with the broadsheet full-page set-up and an eight-column format for several years after most papers switched to six, and was one of the last newspapers to adopt color photography, especially on the front page.

 

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