Job Description
Who We Are
We are a creatively driven team that leverages the power of Design Thinking to solve brand and business problems that drive meaningful value and growth. Our teams mission is to lead the innovation agendas in order to accelerate PepsiCos Global brands and businesses to transform beyond its core. We innovate with intent; to solve real problems, for real people, in the real world. We innovate to incite positive change for people, brands, business and the world around us.
What Youll Do
The Associate Brand Design Manager is responsible for execution of comprehensive brand design and graphic design projects for our Ecommerce/Hive division. Successful candidates will demonstrate superior ability to drive design thinking from ideation through concept development, refinement, and execution. This role will create high quality brand design solutions by directly executing design and leveraging internal/external design resources. The main objective of this role is to help execute major brand design projects, strategies, and innovations. This means assisting in the planning, organization and implementation of consistent design principles and processes to ensure that the design, strategy and production guardrails are met, as well as delivering on the consumer promise from a Brand and solution perspective.
Accountabilities:
* Great sketching skills and idea development techniques to create and communicate concepts
* Participate in design research and synthesis leading to development of total brand identities - from packaging, visual identify to total brand experience.
* This role partners closely with cross-functional teams and external partners to deliver quality brand design solutions with a mind for innovation, as well as experiential and industrial design
* Collaborative, able to ideate and construct ideas within a team based design environment
* Technically solid, able to illuminate ideas and visualize design stories across a variety of media
* Synthesize design thinking and build design comprehensive storytelling to convince internal stakeholders as much as end consumers
Continue developing your Design Thinking capabilities and toolbox, to apply these methodologies in driving design projects from ideation to execution
Qualifications/Requirements
* Bachelors Degree in Communication Design, Experience Design, Brand Design, or Graphic Design required. Masters degree in a Design discipline preferred.
* Minimum 6+ years of deep brand design experience (e.g. developing strategic brands, brand packaging, brand experiences)
* Extraordinary design taste
* Advanced in using the Adobe Creative Suite software, including production of digital assets / motion graphics for social media platforms
* Experience participating in human-centered research and presenting insights to project team
* Entrepreneurial mindset and ability to work in an ambiguous and dynamic work environment; is comfortable with risk and uncertainty
* Effectively collaborate across functions in order to deliver on project plans
* Drive for results, able to influence and accomplish tasks through formal and informal channels
* Effectively communicates (verbally and written) with internal and external stakeholders across all levels.
Relocation Eligible: Not Eligible for Relocation
Job Type: Regular
Purchase, NY
PepsiCo, Inc. operates as a food and beverage company worldwide. The company’s Frito-Lay North America segment offers branded dips; Cheetos cheese-flavored snacks; and Doritos tortilla, Fritos corn, Lay’s potato, Ruffles potato, and Tostitos tortilla chips. Its Quaker Foods North America segment provides cereals, rice, pasta, mixes and syrups, granola bars, grits, oat squares, oatmeal, rice cakes, simply granola, and side dishes under the Aunt Jemima, Cap’n crunch, Life, Quaker Chewy, Quaker, and Rice-A-Roni brands.
The company’s North America Beverages segment offers beverage concentrates, fountain syrups, and finished goods under the Aquafina, Diet Mountain Dew, Diet Pepsi, Gatorade, Mountain Dew, Pepsi, Propel, Sierra Mist, and Tropicana brands; and ready-to-drink tea, coffee, and juices. Its Latin America segment provides snack foods under the Cheetos, Doritos, Emperador, Lay’s, Marias Gamesa, Rosquinhas Mabel, Ruffles, Sabritas, Saladitas, and Tostitos brands; Quaker-branded cereals and snacks; and beverage concentrates, fountain syrups, and finished goods under the 7UP, Diet Pepsi, Gatorade, H2oh!, Manzanita Sol, Mirinda, Pepsi, Pepsi Black, and Toddy.
The company’s Europe Sub-Saharan Africa segment offers snack food under the Cheetos, Chipita, Doritos, Lay’s, Ruffles, and Walkers; Quaker-branded cereals and snacks; beverage concentrates, fountain syrups, and finished goods under the 7UP, Diet Pepsi, Mirinda, Pepsi, Pepsi Max, and Tropicana; ready-to-drink tea products; and dairy products under the Agusha, Chudo, and Domik v Derevne brands. Its Asia, Middle East and North Africa segment provides snack foods under the Cheetos, Chipsy, Doritos, Kurkure, and Lay’s brands; cereals and snacks under the Quaker brand; beverage concentrates, fountain syrups, and finished goods under the 7UP, Aquafina, Mirinda, Mountain Dew, Pepsi, Sting, and Tropicana brands; and ready-to-drink tea products. The company was founded in 1898 and is headquartered in Purchase, New York.