Data Scientist
Posted on: 13 Mar 2021
Santa Clara, CA
Job Description
Data Scientist
Santa Clara Valley (Cupertino), California, United States
Marketing
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Summary
Posted: Mar 10, 2021
Weekly Hours: 40
Role Number:200229367
At Apple, new ideas have a way of becoming great products, services, and customer experiences very quickly. Bring passion and dedication to your job and there's no telling what you could accomplish. Marcom is Apples Global Marketing Communications group. We oversee all of Apples advertising and marketing to ensure the flawless development and execution of world-class communications. Do you love problem solving and thinking beyond an obvious solution? Do you thrive in ambiguity and teams where little direction should fuel your creativity? We are looking for a Data Scientist to lead Analytics & Optimizations on the Marcom Analytics Team. We are looking for a self-starter with web analytics and marketing science experience with a wide range of technical skills.
Key Qualifications
Key Qualifications
* Strong communicator with excellent verbal and written presentation skills - able to evangelize data informed decision-making at all levels.
* 5+years of experience developing analytical dashboards, measuring impact of online site changes and its impact on traffic, engagement and revenue.
* In-depth knowledge of digital analytics data, measurement, methodologies and industry standards.
* Strong sense of design and presentations skills
* Self-starter can take a project from start to finish with minimal supervision
* Flexibility to deal with rapidly changing, time-constrained launch schedules.
* Able to balance multiple projects and assignments.
* Highly detail-oriented, organized, and patient.
* Strong working knowledge of SQL, Teradata preferred
* Expertise in Tableau and similar Data Visualization tools
* Strong working knowledge of process automation using a scripting language
* Solid understanding of fundamental statistical concepts and measurement methodologies
* Experience in working across different global cultures a plus.
Description
Description
Apple Marcom is seeking a Data Scientist to design, engineer, develop analytical dashboards and solutions that have direct and measurable impact to www.apple.com as well as Apples digital media and social media campaigns. This person will be a member of the Marcom Analytics Team and be responsible for providing critical analysis/ insights to help inform and optimize digital strategy for Apple's digital communication. The person hired for this role will be responsible for creation and delivery of ad hoc analyses, user dashboards and other self-serve analytics resources for the worldwide teams. The right candidate will need to have an understanding of digital analytics, as well as creative best practices for campaign effectiveness and content nuances by platform (online, video, social, paid search, in app, etc) in order to help drive strategy and measure success. To be successful in this position candidate should be a self-starter, driven, accountable and passionate about data. Most importantly, be curious, ready to learn and evolve and able to develop strategic partnerships across both the Data Science and many business stakeholders across Apple.
Education & Experience
Education & Experience
BS or equivalent Degree - Marketing, Finance, Business Analytics, or related fields. Masters degree in Business Administration or Marketing Science is desirable. 5 plus years of relevant experience required.
Additional Requirements
Additional Requirements
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Apple
Cupertino, CA
Apple Inc. designs, manufactures, and markets mobile communication and media devices, and personal computers. It also sells various related software, services, accessories, and third-party digital content and applications. The company offers iPhone, a line of smartphones; iPad, a line of multi-purpose tablets; and Mac, a line of desktop and portable personal computers, as well as iOS, macOS, watchOS, and tvOS operating systems.
It also provides iTunes Store, an app store that allows customers to purchase and download, or stream music and TV shows; rent or purchase movies; and download free podcasts, as well as iCloud, a cloud service, which stores music, photos, contacts, calendars, mail, documents, and others. In addition, the company offers AppleCare support services; Apple Pay, a cashless payment service; Apple TV that connects to consumers’ TVs and enables them to access digital content directly for streaming video, playing music and games, and viewing photos; and Apple Watch, a personal electronic device, as well as AirPods, Beats products, HomePod, iPod touch, and other Apple-branded and third-party accessories.
The company serves consumers, and small and mid-sized businesses; and education, enterprise, and government customers worldwide. It sells and delivers digital content and applications through the iTunes Store, App Store, Mac App Store, TV App Store, Book Store, and Apple Music. The company also sells its products through its retail and online stores, and direct sales force; and third-party cellular network carriers, wholesalers, retailers, and resellers. Apple Inc. was founded in 1977 and is headquartered in Cupertino, California.
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IndustryInformation Technology
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No. of Employees132,000
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Website
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Jobs Posted4535
