Job Description

Description

ABOUT BLUE BUFFALO

Founded in 2003 in Wilton, Connecticut, Blue Buffalo is the leader in premium quality, all-natural pet nutrition. Our brand has experienced double and triple-digit annual growth over the past several years through strong ads, strategic marketing programs, and innovative product releases.

PURPOSE OF ROLE

"Love Them Like Family, Feed them Like Family".

This is an exciting time to be part of the Blue Buffalo family, as the company is on a journey to revolutionize relationships with consumers (Pet Parents). This role is key to Blue Buffalo's growth strategy: cultivating deeper, more meaningful relationships with consumers (Pet Parents) that will drive incremental value and loyalty to Blue Buffalo. Blue Buffalo wants to be there to support consumers (Pet Parents) during all the moments that matter in their lives, so more consumers (Pet Parents) who love them like family can feed them like family.

We are seeking a Digital Experience Product Manager to join our Blue Buffalo Experience Product Team and report directly to the Consumer (Pet Parent) Experience Director. The Experience Product Manager is responsible for enabling Blue Buffalo's experience strategy by building out Blue's Digital Experience Platform to enable new and differentiated consumer (Pet Parent) experiences. As the Digital Experience Product Manager, you will be responsible for leading the ideation, technical development and launch of innovative products by understanding the Digital Experience Strategy requirements and goals.

KEY ACCOUNTABILITIES

* Define and deliver upon the experience vision and strategy through the development and launch of new experience products and features, working closely with the Consumer (Pet Parent) Relationship Engagement team.
* Work closely with Brand, Consumer (Pet Parent) Relationship Engagement and other Marketing counterparts on strategic planning efforts tied to consumer (Pet Parent) relationship management programs and campaigns, including understanding consumer (Pet Parent) journeys and defining the product features needed to deliver on consumer (Pet Parent) needs and expectations.
* Partner with Content, Consumer Experience Strategy and UX/UI teams on the ideation of new product features and functionality to deliver on strategic marketing objectives .
* Maintain product backlog and ensure business readiness related to platform/functionality updates, changes and any new platform implementations, leveraging marketing and consumer insights and behaviors to continuously optimize and prioritize efforts.
* Play a strategic role in understanding marketplace trends to identify strategic platform partnerships that advance and grow our consumer (Pet Parent) experiences through integrated features and functionality.
* Maintain, manage, and execute the product roadmap in support and in alignment with the experience strategy.
* Own the experience product roadmap; managing requirements and business case authoring.
* Oversees the operations of experience products and ensures that everything works day-to-day.
* Define a set of KPIs to measure customer satisfaction and business impact with the ability to analyze them and utilize them in decision making processes and to inform new product, feature and functionality builds.
* Run user research, usability studies, data-driven experiments to inform the direction of new experience product builds and features.
* Stay up to date on and ensure compliance with data privacy laws; managing process impacts related to data privacy regulations.

MINIMUM QUALIFICATIONS

* BA/BS Degree in Marketing, Business, Computer Science or related field.
* 5+ years in a Digital Marketing or Marketing role.
* Minimum 4 years of technical/agile product management experience, including defining and managing strategic product roadmaps, experience working in agile rhythms.
* Prior experience developing Consumer Experience Programs with responsibility in building and managing cross-platform product experience vision and design, strong understanding of omni-channel experience delivery and management.
* Experience partnering on the development of APIs, data infrastructure, data-heavy projects and working with technical partner service providers.
* Ability to define and translate business requirements into prioritized roadmaps and product marketing solutions.
* Adept at working with cross-functional teams (i.e., UX/UI, Brand, Finance, Customer Service and Finance) and managing dependencies tied to product roadmap.
* Strong troubleshooting skills, tenacity and resilience; ability to self-learn on the fly.
* Visionary that can anticipate future products and build upon and evolve Blue's experience platform.
* Strong Communicator, both verbal and written with demonstrated ability to create feature descriptions, use cases, and test metrics and share out to teams and stakeholders at varying levels.

PREFERRED SKILLS, COMPETENCIES AND EXPERIENCE

* A strong sense of ownership and accountability for goals and deliverables.
* Internal consulting skills; ability to facilitate consensus across multiple stakeholders.
* Ability to handle multiple simultaneous projects while effectively balancing scope, resourcing, time, and quality.
* Self-starter with ability to clearly communicate and execute against strategic initiatives with minimal oversight.
* Positive attitude, leadership qualities, and flexible team-oriented approach to working with others.
* Solid background in marketing technology, CRM, system implementation and maintenance, technology integrations including use of APIs, project management and the use of first-party data in multichannel marketing.
* Must be able to work in an environment with free-roaming companion pets, pet enthusiast preferred.

The location for this role is Wilton, CT. Please know the health and safety of our employees is always our primary concern. As the organization continues to navigate its response to the complex and evolving COVID-19 pandemic, we anticipate that the majority of us will continue to onboard and work from home. Candidates can expect that any travel will be delayed until COVID travel restrictions have lifted.

COMPANY OVERVIEW