Job Description

Requisition ID: 279454
Work Area: Communication
Expected Travel: 0 - 10%
Career Status: Student
Employment Type: Intern

COMPANY DESCRIPTION

SAP started in 1972 as a team of five colleagues with a desire to do something new. Together, they changed enterprise software and reinvented how business was done. Today, as a market leader in enterprise application software, we remain true to our roots. Thats why we engineer solutions to fuel innovation, foster equality and spread opportunity for our employees and customers across borders and cultures.

SAP values the entrepreneurial spirit, fostering creativity and building lasting relationships with our employees. We know that a diverse and inclusive workforce keeps us competitive and provides opportunities for all. We believe that together we can transform industries, grow economics, lift up societies and sustain our environment. Because its the best-run businesses that make the world run better and improve peoples lives.

Contract Duration: 6 months

Contract Hours: 40 hours/week

Anticipated Start Date: March 29, 2021

Office Location: New York, Hudson Yards

PURPOSE AND OBJECTIVES
The SAP4Good Social Media Channels are an important voice for the amplification of the purpose and sustainability areas. As a social media expert, your mission is to enable, advise on and provide hands-on execution. You are responsible for the day-to-day social media activities and beyond. You will work with many stakeholders (Market Units, Global Channels, Executive communication teams).
Expectations & Tasks
The Purpose and Sustainability Marketing team is searching for a highly-creative individual in digital marketing and creative content. In this position, you will be responsible for all aspects of campaign building, and management of media channels. The central goal is to help grow SAPs brand influence locally and globally while also increasing brand loyalty and awareness. Your tasks will include planning, implementing, and monitoring our digital marketing campaigns across all digital networks.

Your areas of responsibilities are comprised within the following:

* Social Media operational strategy Assess social media performance and readiness, define the roadmap and lead social media ramp-up from a process & operations as well as a people perspective
* Social Media operational execution Scheduling of content as per best practices, engage with the audience, listen to Social Media conversations, includes asset development, basic graphic design, and copy creation
* Innovation Drive new trends & pilots based on global team priorities
* Collaboration Work with the whole SAP Social Media channel ecosystem
* Stakeholder management: Work with teams all over the world to provide a platform for their content and initiatives
* Voice to Global support requirements e.g. feedback, investigation asks, issue resolution to Global Social Media Marketing teams by structuring contributions with an input/output feedback cycle
* Community engage actively within the digital expert's community cross-markets; communicate new trends, test & learn outputs, key learnings & practices
* End to end performance management: support creation of social media reporting and funnel analytics to drive successful KPIs, ROI, and overall marketing effectiveness, leveraging sprinklr, Adobe Analytics, Paid Social tools
* Insights to Action: run social media performance data analysis to help answer specific business questions; provide strategic recommendations based on data trends to give marketing leaders the insight they need to make informed decisions. Translate dashboards into concrete operational optimization action points for the Marketing Team
* Employee Social Media Engagement Drive impact through employee advocacy programs through SAP Get Social platform

Skills / Competencies

* Bachelors degree in business, marketing, or equivalent
* Strong data-driven marketing acumen
* Must be experienced in sprinklr
* Experience in several of the following areas & their related systems/tools: web marketing, advertising campaigns, social media, digital performance management. Experience in all areas preferred.
* Desire to learn multiple tools and solutions
* Basic level Microsoft Office experience, with an emphasis on Excel, required

Skills:

* Leadership and influence: the ability to coach, advise and train marketers on new expert topics
* Strong communications skills in English are a must

Educational Requirements

* Currently enrolled in a Bachelor's, Master's, or Ph.D.

Qualifications

* Ability to thrive under pressure and function effectively in a fast-paced environment, providing leadership skills and managing multiple projects simultaneously.
* Effective analytical, problem-solving, organizational, presentation, interpersonal, and excellent (written and verbal) communication skills.
* Experience and knowledge with SAP Products and the UN Sustainable Development Goals are preferred with a well-organized and self-starter can do attitude.

WHAT YOU GET FROM US

Success is what you make it. At SAP, we help you make it your own. A career at SAP can open many doors for you. If youre searching for a company thats dedicated to your ideas and individual growth, recognizes you for your unique contributions, fills you with a strong sense of purpose, and provides a fun, flexible and inclusive work environment apply now.

SAP'S DIVERSITY COMMITMENT
To harness the power of innovation, SAP invests in the development of its diverse employees. We aspire to leverage the qualities and appreciate the unique competencies that each person brings to the company.

SAP is committed to the principles of Equal Employment Opportunity and to providing reasonable accommodations to applicants with physical and/or mental disabilities. If you are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team (Americas: Careers.NorthAmerica@sap.com or Careers.LatinAmerica@sap.com, APJ: Careers.APJ@sap.com, EMEA: Careers@sap.com).

Successful candidates might be required to undergo a background verification with an external vendor.

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