SAP is the market leader in enterprise application software, helping companies of all sizes and in all industries run at their best: 77% of the world’s transaction revenue touches an SAP system. Our machine learning, Internet of Things (IoT), and advanced analytics technologies help turn customers’ businesses into intelligent enterprises. Our end-to-end suite of applications and services enables our customers to operate profitably, adapt continuously, and make a difference. 

At SAP, our purpose is to help the world run better and improve people’s lives. Our promise is to innovate to help our customers run at their best. We engineer solutions to fuel innovation, foster equality, and spread opportunity across borders and cultures. 

SAP is a leader across all categories in the latest analyst reports – and preferred by 200 million cloud users and counting. Learn more about how we can help you thrive in the digital era.

As the leader in technology software, SAP is proud to expand its relationships within the sports and entertainment world.  Partnerships with world-class teams, leagues, and properties have afforded SAP the ability to create technology solutions that engage fans, media, players, coaches on another level, integrating real-time cloud-based analytics.